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Jump Jumps to YM One of America’s largest magazine publishers has announced plans to acquire Jump magazine. G+J USA will buy the publication’s subscriber list and trademark from Weider Publications and roll them into YM,… Continued

Most PR professionals are smart enough to realize that spreading sensitive client material can mean, at best, the end of a career and at worst, a federal indictment. Juanita Yvette Lozano, formerly an employee of… Continued

Second of two parts Global corporations are wising up to the fact that their reputations rest largely in the palms of influential activists’ hands – like grenades. And the savvier companies are taking monumental precautions… Continued

A recent issue of PR NEWS mentioned New York-based production company Medialink’s top-performing video news releases for 2000. Below, L.P. Phillips, a manager at VNR-1 Communications in Dallas, takes issue with how the company measures… Continued

Director of Marketing Trinity College in Hartford, CT seeks Director of Marketing. Responsible for developing and implementing communications strategies to various constituencies, using speeches, scripts, newsletters, feature articles, etc. Will advise departments in their marketing… Continued

Reputation, Thy Name Is Media If you think media influence corporate reputations, you didn’t just fall off the turnip truck. A new Web-based service from Washington’s CARMA imMEDIAte analyzes coverage of 700 major companies in… Continued

For Fingertip Information Infusions When You Need Them Out of steam? Need a clue? Get professional refreshment online, using these sites that aggregate information for PR professionals and provide hot links to reams of useful… Continued

By Nancy Turett We’re getting older, but we’re obsessed with feeling and looking younger, an obsession that puts us on a boundless quest for health. We try to eat well and exercise more. We get… Continued

Some people will go to great lengths to get competitive information – namely Dumpster diving. “Going through the trash is more common than people realize, not to mention legal” says Beth Page, a VP at… Continued

A Case for Tampax In 1999, Procter & Gamble’s Tampax brand made its first overtures specifically to the African-American market through a series of events held at historically black colleges and universities. The goal was… Continued