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A March 2001 survey of 50 top radio networks and stations around the country reveals that nonprofits and associations have a great opportunity to position themselves as quotable experts in their fields. 56% of respondents… Continued

PR consultant, author and marketing columnist Edward Segal will sign complementary copies of his new book, “Getting Your 15 Minutes of Fame and More!” for registrants at PR NEWS’ seminar, “Communications Strategies for Nonprofits and… Continued

One of public relations’ greatest champions and most progressive leaders has passed away at the age of 68. Patrick John Jackson, editor of PR Repoerter for more than three decades, former president of the PRSA… Continued

By Andrew Gilman A question CEOs often ask corporate communications involves priorities: If I can only show up in one of three places, which is most important: a news media interview, a meeting with industry… Continued

Nonprofit Moves Former Sierra Club Political Director Daniel Weiss moves to M&R Strategic Services, a D.C.-based public interest consulting agency, as Senior Vice President. .. . Melanie Miller will take the reins at The Partnership… Continued

Case of Cigarettes In 1998, the state of Minnesota sued Big Tobacco and won a settlement of $6.1 billion. Armed with funding from the lawsuit settlement, the Minnesota Department of Health turned its attention (and… Continued

Petra Fioravanti, vice president of communications and public affairs for Discovery Networks International, recognizes that workers at large media corporations like hers are jittery in the wake of mass layoffs at CNN, Fox News Corp.,… Continued

4 Times Square, Eighth Floor New York, NY 10036 800/897-8718 When Newsweek says your fledgling magazine “transcend[s] print,” there’s a good chance it will sell like hotcakes. Or, in the case of Lucky, sell stuff… Continued

For years, PR professionals have bullishly attempted to sell CEOs on the idea that PR is a bottom line corporate function – with only moderate headway. CEOs just don’t get it (sniff, sniff) and they… Continued

A fax arrived bearing the following message: “Please KILL The Intergrated [sic] Communications Story released earlier today, headlined “Intergraed [sic] Communications Wins Sanofi-Synthelabo Business.” Now we get a lot of faxes–many of which are replete… Continued