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Winner: IBM Americas Publication: Market$hare Budget: There was no budget allocated for the new publication; Market$hare was simply a part of Freeman and O’Donnell’s workflow. IBM has 14 unique groups in its IBM Americas marketing… Continued

Winner: APCO Worldwide Campaign: Xiameter Brand Launch Budget: $300,000 Launching a new brand isn’t a top priority for most PR pros when their organizations are in Chapter 11 bankruptcy. But in October 2001, after five… Continued

Winner: Vollmer Public Relations Campaign: Travelocity.com Inc. Investor Relations Program Budget: Budget for this ongoing program was a retainer of $12,500 per month plus expenses. Travelocity’s situation when it launched a major investor relations campaign… Continued

Winner: Northwestern Mutual Publication: Community Report Budget: $61,585, including $5,000 in freelancer costs, $6,836 for the project manager, $5,000 for photography, $15,000 for graphic design and $29,749 for printing. Northwestern Mutual doesn’t settle for third… Continued

Winner: Hill and Knowlton Chicago Campaign: Bikers Go Hog Wild Over New Wahl Trim ‘N’ Vac Budget: The budget for this “wildly” successful event marketing campaign was a slim $20,000. In August 2001, Hill and… Continued

Winner: PNC Financial Services Campaign: PNC Chairman’s Challenge Budget: $700,000 PNC CEO Jim Rohr brought an ambitious vision to the table in 2001. With the proper motivation, he said, PNC Financial Services Group could dramatically… Continued

Winner: Verizon Campaign: Sept. 11 Crisis Communications Plan Budget: There was no budget beyond the public affairs team’s typical internal expenses. Peter Thonis, EVP of external communications for Verizon, calls the telecom giant’s communications staff… Continued

Doug Dome Dome Communications Doug Dome’s role as an “innovator” began long before PR NEWS honored his achievements. Dome is a veteran of corporate communications, having served in PR roles at Marshall Field’s, Chicago’s Fairmont… Continued

Winner: Dome Communications Campaign: Sears Holiday Care-A-Van Program Budget: $750,000-$900,000 Sears realized the 2001 holiday season would be a special one following Sept. 11. Sears and its employees had already contributed more than $3 million… Continued

When White House Press Secretary Ari Fleischer serves as the official mouthpiece for the Bush Administration, it is understood that this is a unique case in the field: a press relations officer acting as a… Continued