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Media Insight: Communications Today

October 21st, 2002 by

PBI Media, LLC 1201 Seven Locks Road, Suite 300 Potomac, MD 20854 301-354-1825 http://www.telecomweb.com If you’re looking for the best placement for your breaking business news on the telecom industry, Communications Today is it. The… Continued

How’d You Get That?

October 21st, 2002 by

Savvy email strategies can be powerful tools when dealing with the editors of online pubs – or any media outlet. Rob Gelphman, of Gelphman Associates, was pitching Trident Microsystems’ new graphics chip last summer. Before… Continued

A Losing Game for SI Women

October 21st, 2002 by

Sports Illustrated Women, the women’s sports and fitness pub, will close with the December issue. The publication had a circulation of 400,000, but it was losing money, and Time Inc. made the call that the… Continued

Kojo Loses National Audience

October 21st, 2002 by

If you’re looking for nationwide radio distribution, Kojo Nnamdi’s “Public Interest” is no longer the place to turn. National Public Radio has discontinued national distribution of the show, which previously aired on 37 stations across… Continued

Downfall for Upside, Other Tech Titles

October 21st, 2002 by

Upside closed this month after a 12-year run, suffering the same fate as other tech titles in a down ad market. The September issue was its last … PostNewsweek Tech Media shuttered Washington Techway last… Continued

‘Ramp-ing’ Up a New Men’s Mag

October 21st, 2002 by

RAMP magazine made its debut last week, promising irreverent fun for those guys who have grown out of the usual “lad magazines” (although we’re not sure how articles on the women of pro paintball or… Continued

Web Site Plays Key Role In Winning Over Washington

October 21st, 2002 by

Perhaps one of the most important lessons PR practitioners have gleaned from the Internet in recent years is that a Web site is at its most effective when treated as a fundamental component of a… Continued

Web Browser: Lackluster Online PR No Aid in Crisis Response

October 21st, 2002 by

Tyco Corp. is in serious crisis mode with investigations of gross misconduct by former CEO Dennis Kozlowski and other senior executives. But if the company’s online “newsroom” is any indication, the crisis is being compounded… Continued

Event Marketing: Hog-Wild Event Produces Tidy Results

October 14th, 2002 by

Winner: Hill and Knowlton Chicago Campaign: Bikers Go Hog Wild Over New Wahl Trim ‘N’ Vac Budget: The budget for this “wildly” successful event marketing campaign was a slim $20,000. In August 2001, Hill and… Continued

Employee Relations: PR Team Rises to ‘Chairman’s Challenge’

October 14th, 2002 by

Winner: PNC Financial Services Campaign: PNC Chairman’s Challenge Budget: $700,000 PNC CEO Jim Rohr brought an ambitious vision to the table in 2001. With the proper motivation, he said, PNC Financial Services Group could dramatically… Continued