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According to an internal CNN memo obtained by The New York Daily News, you may have better luck pitching the network if you include a few “fly” phrases in your pitch. Senior execs at CNN… Continued

Black Enterprise is launching a new publication targeted at teens 13 to 18. Instead of beauty tips, teens will read about what celebrities do with their money, for example. For now, the pub will be… Continued

CNET and ZDNet are looking for the Next Big Thing. ZDNet’s AnchorDesk is launching the search, to be chronicled in a series of online reports. Winners will be honored in January at the Consumer Electronics… Continued

When White House Press Secretary Ari Fleischer serves as the official mouthpiece for the Bush Administration, it is understood that this is a unique case in the field: a press relations officer acting as a… Continued

No communications team alone could rebuild employee trust at companies where senior management has blatantly swindled stockholders, staffers and other stakeholders. But as confidence in corporate America remains low, placing an increased emphasis on maintaining… Continued

David Reeder, former director of corporate comms for Bayer Corp., takes the PR helm at EMD Pharmaceuticals, where he will oversee external, employee and marketing communications. Weber Shandwick promotes Andy Polansky to president of its… Continued

Targeting Puerto Rican audiences could dramatically amplify the power of your Hispanic-targeted PR, says reader Cristina Miranda, of Widmeyer Communications. Miranda wrote in response to our Sept. 23 article, “Pitching Hispanic Media Requires Culture Savvy,… Continued

Fleishman-Hillard earns the distinction of being the only PR firm to be named to Working Mother magazine’s exclusive list of 100 Best Companies for Working Mothers. Women represent 67 percent of Fleishman’s total staff and… Continued

Socially responsible behavior could be your most powerful weapon in fighting against the corporate “crisis of confidence.” Americans report they are 30 percent more likely than they were in 2001 to switch from one brand… Continued

This week’s strategy is a PR basic, but it bears repeating: Make the most of your press kit at a trade show. All too often, even seasoned PR pros underestimate the importance of a solid… Continued