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Winner: Vollmer Public Relations Campaign: Travelocity.com Inc. Investor Relations Program Budget: Budget for this ongoing program was a retainer of $12,500 per month plus expenses. Travelocity’s situation when it launched a major investor relations campaign… Continued

Winner: Northwestern Mutual Publication: Community Report Budget: $61,585, including $5,000 in freelancer costs, $6,836 for the project manager, $5,000 for photography, $15,000 for graphic design and $29,749 for printing. Northwestern Mutual doesn’t settle for third… Continued

Winner: Hill and Knowlton Chicago Campaign: Bikers Go Hog Wild Over New Wahl Trim ‘N’ Vac Budget: The budget for this “wildly” successful event marketing campaign was a slim $20,000. In August 2001, Hill and… Continued

Winner: PNC Financial Services Campaign: PNC Chairman’s Challenge Budget: $700,000 PNC CEO Jim Rohr brought an ambitious vision to the table in 2001. With the proper motivation, he said, PNC Financial Services Group could dramatically… Continued

Winner: Verizon Campaign: Sept. 11 Crisis Communications Plan Budget: There was no budget beyond the public affairs team’s typical internal expenses. Peter Thonis, EVP of external communications for Verizon, calls the telecom giant’s communications staff… Continued

Doug Dome Dome Communications Doug Dome’s role as an “innovator” began long before PR NEWS honored his achievements. Dome is a veteran of corporate communications, having served in PR roles at Marshall Field’s, Chicago’s Fairmont… Continued

Winner: Dome Communications Campaign: Sears Holiday Care-A-Van Program Budget: $750,000-$900,000 Sears realized the 2001 holiday season would be a special one following Sept. 11. Sears and its employees had already contributed more than $3 million… Continued

Winner: The Hoffman Agency Site: HPServerNews.com Budget: $6,500 When Hewlett-Packard asked The Hoffman Agency to handle PR for a new type of computer server, it was clear that a detailed Web site would have to… Continued

Winner: Golin/Harris International Campaign: Lowe’s Great Safety Adventure Budget: $280,000 Accidental injuries are the leading cause of death among children under 14. And more than 4.5 million children are hurt each year in their homes.… Continued

Winner: Robert Wood Johnson Foundation Campaign: Covering Kids Budget: The Covering Kids initiative has a $26 million budget for three years. The 30-second PSA (produced by GMMB) was a fraction of that massive budget, which… Continued