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CNET and ZDNet are looking for the Next Big Thing. ZDNet’s AnchorDesk is launching the search, to be chronicled in a series of online reports. Winners will be honored in January at the Consumer Electronics… Continued

When White House Press Secretary Ari Fleischer serves as the official mouthpiece for the Bush Administration, it is understood that this is a unique case in the field: a press relations officer acting as a… Continued

No communications team alone could rebuild employee trust at companies where senior management has blatantly swindled stockholders, staffers and other stakeholders. But as confidence in corporate America remains low, placing an increased emphasis on maintaining… Continued

Pharmaceutical Research and Manufacturers of America (slammed in the media recently for the cost of prescription drugs) creates a strategic communications and public affairs division and hires a veteran healthcare comms exec to head it… Continued

Comcast Cable names Eileen Diskin director of communications. She was director of affiliate marketing at E! Entertainment Television.

In the Sept. 23 issue of PR NEWS, in “Pitching Hispanic Media Requires Culture Savvy, Basic Skills,” we refer to the “U.S. Airforce,” rather than the U.S. Air Force. We apologize for the gaffe.

Budgets have been bleak for a while now, but things could be looking up for PR pros. According to the results of the 10th annual Thomas L. Harris/Impulse Research Public Relations Client Survey released last… Continued

Sept. 11. The current economic situation. A corporate crisis in confidence. All these factors have coincided to change the way we do business. As we navigate this next era of business and contemplate new meanings… Continued

The U.S. Army’s recruiting site, http://www.goarmy.com, always featured nuts-and-bolts information on military careers. But what it didn’t have was the appeal to youth a Web site targeting teens and early-twentysomethings required. Chemistri, an interactive agency… Continued

4485 24th Street San Francisco, CA 94114 415/647-0996 415/647-1742 (fax) http://www.it-wireless.com The first issue of IT Wireless is due to hit newsstands in November, and with wireless networking gaining more attention in the enterprise marketplace,… Continued