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Targeting Puerto Rican audiences could dramatically amplify the power of your Hispanic-targeted PR, says reader Cristina Miranda, of Widmeyer Communications. Miranda wrote in response to our Sept. 23 article, “Pitching Hispanic Media Requires Culture Savvy,… Continued

Fleishman-Hillard earns the distinction of being the only PR firm to be named to Working Mother magazine’s exclusive list of 100 Best Companies for Working Mothers. Women represent 67 percent of Fleishman’s total staff and… Continued

Socially responsible behavior could be your most powerful weapon in fighting against the corporate “crisis of confidence.” Americans report they are 30 percent more likely than they were in 2001 to switch from one brand… Continued

Sept. 11. The current economic situation. A corporate crisis in confidence. All these factors have coincided to change the way we do business. As we navigate this next era of business and contemplate new meanings… Continued

The U.S. Army’s recruiting site, http://www.goarmy.com, always featured nuts-and-bolts information on military careers. But what it didn’t have was the appeal to youth a Web site targeting teens and early-twentysomethings required. Chemistri, an interactive agency… Continued

4485 24th Street San Francisco, CA 94114 415/647-0996 415/647-1742 (fax) http://www.it-wireless.com The first issue of IT Wireless is due to hit newsstands in November, and with wireless networking gaining more attention in the enterprise marketplace,… Continued

National News: Susan Sullivan, former news director at WNYW-TV in New York, joins MSNBC as news director, overseeing editorial direction. Phone 201/583-5000… Melissa Block, former NPR correspondent, joins “All Things Considered” as host in February.… Continued

Getting kids to step outside their normal concerns and think deeply about the world around them is no easy task. But pitching this concept of “free thought” among kids may be an even tougher assignment.… Continued

PBI Media has re-launched Broadband Business News with a new name and more defined focus. The new Broadband Business Report (a sister publication of PR NEWS) is written for broadband executives in the telecom industry,… Continued

Another print pub sprouts from its online roots this fall, as well. Readerville.com launched The Readerville Journal last week with an audience of more than 20,000. The mag will include information on new releases and… Continued