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Press relations should be one of the core charges for an industry association. After all, companies pay their dues to these organizations in some part because the association gives their industry a unified, collective voice… Continued

For a moment, we’re going to set aside the debate over the merits of advertising. We can all admit that Super Bowl ads have a marked impact on consumers, who have spent days comparing notes… Continued

Any job change requires an adjustment. But the transition between PR agency and corporate life – and vice versa – can be an exceptionally bumpy road. The fundamental PR skills may remain the same, but… Continued

Hill & Knowlton wins Vietnam’s account for strategic investment PR. Since the country ratified a Bilateral Trade Agreement with the United States in 2001, its economy has grown 7 percent, and H&K will be responsible… Continued

It’s always disconcerting to do pre-campaign measurement to ascertain your client’s reputation and discover that analysts and employees alike lack confidence in the company. But imagine uncovering that information and then sending it in report… Continued

CNN, however, and lead anchor Aaron Brown have felt the backlash of negative press after Brown did not return to anchor CNN’s coverage after hearing of the disaster. His conflict: He was participating in a… Continued

Companies nationwide put their crisis plans to the test in the wake of the space shuttle Columbia tragedy. In order to avoid serious negative PR repercussions, Hewlett-Packard pulled advertising touting the role of its equipment… Continued

Aligning your communications goals with your company’s overall business goals not only wins you the admiration of management – it wins you a bigger budget to do even better PR. Research proves it. The University… Continued

Need a run-down of all the important dates and deadlines for PR associations’ 2003 programs? In this issue, we offer you a guide to important dates for four key groups. Stay tuned to next week’s… Continued

PR NEWS regrets to report the deaths of three Ohio PR practitioners in a car accident last month. Barbara Conry-Dressman, Patrick Cunningham and Kevin Pfirrman were killed on their way to a client meeting in… Continued