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No matter how closely you work with a reporter, don’t abandon all formalities. Seth Arenstein, VP and editorial director of the broadband group at PR NEWS parent company PBI Media, recently received a package from… Continued

Jonathan Klein becomes director of special projects for Gear. He is responsible for writing, editing and bookings for celebrity profiles. Email jklein@gearmagazine.com … Newsweek promotes Richard Ernsberger from general editor to senior editor, world affairs,… Continued

Tina Brown joins CNBC to host “Topic A,” a new quarterly series of hour-long specials debuting March 20 at 9 p.m. (EST). Brown, the former editor-in-chief of Talk magazine, will discuss what the network refers… Continued

Internet users consider the Web more important than newspapers, TV, radio and magazines when it comes to finding information they need. A survey of more than 2,000 households by the Center for Communication Policy at… Continued

Press relations should be one of the core charges for an industry association. After all, companies pay their dues to these organizations in some part because the association gives their industry a unified, collective voice… Continued

For a moment, we’re going to set aside the debate over the merits of advertising. We can all admit that Super Bowl ads have a marked impact on consumers, who have spent days comparing notes… Continued

Any job change requires an adjustment. But the transition between PR agency and corporate life – and vice versa – can be an exceptionally bumpy road. The fundamental PR skills may remain the same, but… Continued

Hill & Knowlton wins Vietnam’s account for strategic investment PR. Since the country ratified a Bilateral Trade Agreement with the United States in 2001, its economy has grown 7 percent, and H&K will be responsible… Continued

After last week’s State of the Union Address, there’s little doubt in most Americans’ minds that a war in Iraq is more a probability than a possibility. In addition to the ongoing War on Terror… Continued

Need a run-down of all the important dates and deadlines for PR associations’ 2003 programs? In this issue, we offer you a guide to important dates for four key groups. Stay tuned to next week’s… Continued