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Trends & Tactics …

February 17th, 2003 by

We’ve all spent some time in front of the keyboard cursing Windows. But when it comes to the media – and consumer perceptions formed by the media – Microsoft has very little to worry about.… Continued

Educating Audiences Takes Priority in the Wake of Chapter 11 Filings

February 17th, 2003 by

Though we have witnessed a slew of Chapter 11 filings over the past few years, the stigma of bankruptcy remains relatively unchanged. Many Americans – and more reporters than you think – still consider bankruptcy… Continued

Talking through the Gag Order: Managing PR During Litigation

February 17th, 2003 by

Veterans of corporate litigation say that PR pros must maintain a dialog with the press during lawsuits. But how do you manage that when the judge has issued a gag order, you’re dealing with aggressive… Continued

Keeping the Sabbath Becomes Media Mantra for NJOP

February 10th, 2003 by

“Shabbat Across America” would have been a tough media sell under any circumstance: a one-day nationwide event targeting only 3 percent of the population (Jews) and encouraging them to take part in a religious observance… Continued

Media Insight: Satellite Today

February 10th, 2003 by

PBI Media, LLC 1201 Seven Locks Road, Suite 300 Potomac, MD 20854 301/354-2000 http://www.telecomweb.com/satellite With satellites providing everything from intelligence on Iraqi weapons to 300 channels worth of television entertainment, it’s one business that’s never… Continued

Media Metrics

February 10th, 2003 by

If you’re targeting Baby Boomers and senior citizens with your latest news, you’re in luck. AARP The Magazine debuted late last month with the largest circulation in the country at 21.5 million households and 35.2… Continued

Strategy of the Week

February 10th, 2003 by

No matter how closely you work with a reporter, don’t abandon all formalities. Seth Arenstein, VP and editorial director of the broadband group at PR NEWS parent company PBI Media, recently received a package from… Continued

Media Moves

February 10th, 2003 by

Jonathan Klein becomes director of special projects for Gear. He is responsible for writing, editing and bookings for celebrity profiles. Email jklein@gearmagazine.com … Newsweek promotes Richard Ernsberger from general editor to senior editor, world affairs,… Continued

‘Provocative’ Programming

February 10th, 2003 by

Tina Brown joins CNBC to host “Topic A,” a new quarterly series of hour-long specials debuting March 20 at 9 p.m. (EST). Brown, the former editor-in-chief of Talk magazine, will discuss what the network refers… Continued

It’s an e-Nation

February 10th, 2003 by

Internet users consider the Web more important than newspapers, TV, radio and magazines when it comes to finding information they need. A survey of more than 2,000 households by the Center for Communication Policy at… Continued