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Measuring the value of a news placement online is complicated by a variety of factors, not the least of which is semantic confusion over terms like “impressions” and “hits.” For the record, a “hit” is… Continued

Yes and no. The suicide watch for technology publications isn’t nearly as busy. Here and in Europe, technology publications are still folding, but not at the spectacular rate of the past few years. Just as… Continued

Sometimes the most powerful PR comes from the simplest premise. In the mid-1990s, for example, Fairmont Hotels’ Canadian properties came up with a very simple solution to a problem every hotel chain faces: what to… Continued

125 Park Ave., 20th Floor New York, NY 10017 212/557-6600 212/445-1024 (fax) http://www.lhj.com In 119 years, the demographics have not changed much. Readers of Ladies Home Journal still are women in their 30s, 40s and… Continued

Research shows that Americans increasingly are turning to the Web for news and information – 61 percent of Web users consider the Internet a key source of information, according to a just-released study from the… Continued

Terrorism as we know it would not exist without the media. That was the consensus at a panel discussion last week presented by the National Capital Chapter of PRSA. Terrorism, for example, does not exist… Continued

We’ve all spent some time in front of the keyboard cursing Windows. But when it comes to the media – and consumer perceptions formed by the media – Microsoft has very little to worry about.… Continued

Though we have witnessed a slew of Chapter 11 filings over the past few years, the stigma of bankruptcy remains relatively unchanged. Many Americans – and more reporters than you think – still consider bankruptcy… Continued

Veterans of corporate litigation say that PR pros must maintain a dialog with the press during lawsuits. But how do you manage that when the judge has issued a gag order, you’re dealing with aggressive… Continued

Edelman launches a formalized life sciences practices for clients in the high-tech healthcare sector. Amy Martini, SVP and director, life sciences, East Coast, and Lorie Fiber, SVP and director, life sciences, West Coast, will lead… Continued