Subscription Content

4700 E. Galbraith Road Cincinnati, OH 45236 513/531-2690 http://www.howdesign.com The editors of HOW Magazine are a PR professional’s dream come true. “We love PR people; they’re the ones who send us all the new stuff,”… Continued

Measuring the value of a news placement online is complicated by a variety of factors, not the least of which is semantic confusion over terms like “impressions” and “hits.” For the record, a “hit” is… Continued

This week’s strategy: Leave reporting to the reporters. You can organize and media train all you want. But once a press conference or important interview begins, PR pros should take a backseat to interaction between… Continued

After 27 years with the network, Jane Pauley will not renew her contract as co-anchor of “Dateline NBC” in May. Pauley doesn’t plan to join another network, but will work on a book she’s writing… Continued

NYTimes.com will begin publishing a new weekly column from Michael Gordon, the Times’ chief military correspondent. “Dispatches” will appear on Tuesdays with information on national security issues. The column may also appear in The New… Continued

This May, Movieline will add to its title in order to add to its appeal to potential subscribers. The mag’s new moniker, Movieline’s Hollywood Life, will reflect a focus more akin to that of InStyle… Continued

Bud Grebey would rather have one great article that reflects his core messages than 15 mediocre hits – and he wanted a measurement system that would reflect his focus on quality vs. quantity. The VP… Continued

As companies grow increasingly global and the Internet allows even smaller organizations to reach an international community, measuring the impact of communications internationally is becoming increasingly important. Dell, for example, recently turned to KWHR, a… Continued

José Villasenor, founder of The Norte Group in Texas and former head of the U.S. Hispanic Markets Group for Ketchum, died of a heart attack at the age of 32. He is survived by his… Continued

Measurement is one of our industry’s most controversial topics, with experts debating everything from the relevance of Ad Value Equivalency to the impact of automated media analysis. But measurement thought leaders do agree that this… Continued