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Do you have a sneaking suspicion that your annual report ends up unopened in investors’ dusty files? Add a little something to draw recipients in. Anheuser-Busch, for example, employs a clever tactic, publishing recipes in… Continued

Join PR NEWS on April 8 at 1:30 ET for a must-attend Webinar, presented by Katie Paine and corporate measurement thought leaders. Paine, president of KDPaine & Partners and chair of the IPR Commission on… Continued

The Institute for Public Relations recently released three new additions to the Measurement Tree series. “What You Need to Know to Measure Investor Relations,” written by David Michaelson and John Gilfeather, is a primer for… Continued

The idea of Advertising Value Equivalency (AVE) has been around for many years and generated much debate in the PR community. Many practitioners are attracted to AVE because it puts a dollar value on media… Continued

At Northwestern Mutual, where numbers are the company’s bread and butter, the pressure to quantify PR is a longstanding element of the corporate culture. “We work in a company that is so analytical,” says Deanna… Continued

4700 E. Galbraith Road Cincinnati, OH 45236 513/531-2690 http://www.howdesign.com The editors of HOW Magazine are a PR professional’s dream come true. “We love PR people; they’re the ones who send us all the new stuff,”… Continued

Measuring the value of a news placement online is complicated by a variety of factors, not the least of which is semantic confusion over terms like “impressions” and “hits.” For the record, a “hit” is… Continued

This week’s strategy: Leave reporting to the reporters. You can organize and media train all you want. But once a press conference or important interview begins, PR pros should take a backseat to interaction between… Continued

After 27 years with the network, Jane Pauley will not renew her contract as co-anchor of “Dateline NBC” in May. Pauley doesn’t plan to join another network, but will work on a book she’s writing… Continued

NYTimes.com will begin publishing a new weekly column from Michael Gordon, the Times’ chief military correspondent. “Dispatches” will appear on Tuesdays with information on national security issues. The column may also appear in The New… Continued