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In our Feb. 3 issue, we asked several communications execs when it’s appropriate to be cited as a spokesperson only, and when a PR professional should be quoted by name in the press. We got… Continued

When media trainers teach the “Bridging” technique, we essentially counsel spokespersons to be prepared for difficult questions and have a plan for how to respond to a criticism or truthful negative facts. Most of the… Continued

In the Fall of 2001, PR firm FischerHealth was gearing up to unveil one of the most important announcements its client Thoratec had ever made. In an unprecedented move for the medical device community, the… Continued

Ziff Davis 235 Second Street San Francisco, CA 94105 http://www.zdnet.com If you have technology with enterprise-level applications, you need to be in touch with the editors at ZDNet who reach 5.3 million corporate technology buyers… Continued

Bud Grebey would rather have one great article that reflects his core messages than 15 mediocre hits – and he wanted a measurement system that would reflect his focus on quality vs. quantity. The VP… Continued

As companies grow increasingly global and the Internet allows even smaller organizations to reach an international community, measuring the impact of communications internationally is becoming increasingly important. Dell, for example, recently turned to KWHR, a… Continued

José Villasenor, founder of The Norte Group in Texas and former head of the U.S. Hispanic Markets Group for Ketchum, died of a heart attack at the age of 32. He is survived by his… Continued

Measurement is one of our industry’s most controversial topics, with experts debating everything from the relevance of Ad Value Equivalency to the impact of automated media analysis. But measurement thought leaders do agree that this… Continued

Fleishman-Hillard and Georgeson Shareholder, a security holder and solicitation response firm, have launched a new service for identifying corporate governance issues that could affect institutional shareholders’ investment decisions. The service, Corporate Governance Intelligence, includes a… Continued

Cathy Lee Gruhn becomes director of publicity for Rodale Books, reporting to Cindy Ratzlaff, associate publisher and director of marketing and communications. Ghrun was with Simon & Schuster’s Atria Books and Pocket Books divisions, where… Continued