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Vendor News

March 10th, 2003 by

U.S. Newswire is partnering with LatinClips Inc., an Hispanic media monitoring service, to offer client monitoring of 1,300 Hispanic media outlets. Those outlets include U.S.- based Latino media, as well as media in Latin America… Continued

PRSA Presses Freedom of Speech

March 10th, 2003 by

PRSA filed a friend of the court brief last week in the Supreme Court’s Nike vs. Kasky case. A ruling in the case, which many corporate PR departments regard as a seminal factor in their… Continued

Wild Times for the National Zoo

March 10th, 2003 by

After several widely-publicized animal deaths recently, some allegedly due to human error, officials at the National Zoo are now in the hotseat as they answer to a congressional committee investigating the Zoo’s management. But the… Continued

Communicating with General Counsel: William Who?

March 10th, 2003 by

“First, kill all the lawyers,” wrote William Shakespeare. For PR professionals working in or for the corporate world, the first essential step is to forget Shakespeare. Understand what lawyers must be and do in order… Continued

Creative Community Relations Campaign Gets Down & Dirty

March 10th, 2003 by

Savvy PR practitioners can persuade people to do a lot of things. But getting an entire city to embrace a program focused on the messiest, smelliest, most unpleasant items in its garbage is no small… Continued

Media Insight: The Washington Times Business Desk

March 10th, 2003 by

3600 New York Ave. NE Washington, DC 20002 202/636-3000 http://www.washtimes.com Inside the Beltway, it’s a safe bet that everything is tied to politics. The Washington Times, launched in 1982, quickly became a powerful vehicle for… Continued

Media Metrics

March 10th, 2003 by

The technology pubs continue to make their exits, with Red Herring the latest among the great titles to fall. But if you’re pitching consumer software or hardware, there are still plenty of strong outlets among… Continued

Media Strategy of the Week

March 10th, 2003 by

Make tradeshow PR work for you by planning well in advance. If you want to book executives to speak with reporters in attendance, don’t make your calls a week out from the event – or… Continued

A Classic Choice

March 10th, 2003 by

After much dissent following the dissolution of her book club (not to mention the launch of several copycat clubs), Oprah is relaunching the club with a not-so-new twist. If you’re looking to pitch the latest… Continued

Fast Resignation

March 10th, 2003 by

Alan Webber and William Taylor, founding editors of Fast Company, resign. The former Harvard Business Review editors founded the magazine in 1995. No replacements have been named.