U.S. Newswire is partnering with LatinClips Inc., an Hispanic media monitoring service, to offer client monitoring of 1,300 Hispanic media outlets. Those outlets include U.S.- based Latino media, as well as media in Latin America… Continued
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PRSA Presses Freedom of Speech
March 10th, 2003 by PRNEWSPRSA filed a friend of the court brief last week in the Supreme Court’s Nike vs. Kasky case. A ruling in the case, which many corporate PR departments regard as a seminal factor in their… Continued
Wild Times for the National Zoo
March 10th, 2003 by PRNEWSAfter several widely-publicized animal deaths recently, some allegedly due to human error, officials at the National Zoo are now in the hotseat as they answer to a congressional committee investigating the Zoo’s management. But the… Continued
Communicating with General Counsel: William Who?
March 10th, 2003 by PRNEWS“First, kill all the lawyers,” wrote William Shakespeare. For PR professionals working in or for the corporate world, the first essential step is to forget Shakespeare. Understand what lawyers must be and do in order… Continued
Creative Community Relations Campaign Gets Down & Dirty
March 10th, 2003 by PRNEWSSavvy PR practitioners can persuade people to do a lot of things. But getting an entire city to embrace a program focused on the messiest, smelliest, most unpleasant items in its garbage is no small… Continued
Media Insight: The Washington Times Business Desk
March 10th, 2003 by PRNEWS3600 New York Ave. NE Washington, DC 20002 202/636-3000 http://www.washtimes.com Inside the Beltway, it’s a safe bet that everything is tied to politics. The Washington Times, launched in 1982, quickly became a powerful vehicle for… Continued
Media Metrics
March 10th, 2003 by PRNEWSThe technology pubs continue to make their exits, with Red Herring the latest among the great titles to fall. But if you’re pitching consumer software or hardware, there are still plenty of strong outlets among… Continued
Media Strategy of the Week
March 10th, 2003 by PRNEWSMake tradeshow PR work for you by planning well in advance. If you want to book executives to speak with reporters in attendance, don’t make your calls a week out from the event – or… Continued
A Classic Choice
March 10th, 2003 by PRNEWSAfter much dissent following the dissolution of her book club (not to mention the launch of several copycat clubs), Oprah is relaunching the club with a not-so-new twist. If you’re looking to pitch the latest… Continued
Fast Resignation
March 10th, 2003 by PRNEWSAlan Webber and William Taylor, founding editors of Fast Company, resign. The former Harvard Business Review editors founded the magazine in 1995. No replacements have been named.