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Hoping to enhance its global corporate responsibility efforts, Burson-Marsteller recently named Bennett Freeman as Managing Director for Corporate Responsibility in the firm’s U.S. Corporate and Financial Practice. Freeman, a former deputy assistant secretary of state… Continued

They’re the Web descendants of Upton Sinclair and other journalistic muckrackers: “bloggers.” These are journalists who post breaking news and information to their Weblogs in diary-like fashion, offering readers unique spins on news stories. Bloggers,… Continued

The PRSA last week called on the Federal Communications Commission to postpone its scheduled June 2 vote to review regulations for media ownership. The 20,000-member organization distributed a release saying the decision by FCC chairman… Continued

The backpedaling by the World Health Organization (WHO) about the impact SARS (severe acute respiratory ailment) is having in Toronto hasn’t deterred communications executives from attending the IABC annual conference, which kicks off in Toronto… Continued

Reid Walker joins Honeywell Speciality Materials as VP of communications; he was director of global marketing communications for GE Global eXchange. Contact: reid.walker@honeywell.com. Gemstar-TV Guide International has named Christine Levesque (ex-Rainbow Media Holdings) as executive… Continued

Lynn Harris Medcalf, executive VP and co-founder of News Generation, stresses that PR execs need strong pitches to take advantage of the trends in radio newsrooms. “A lot of people think radio is easy to… Continued

The Internet is rapidly becoming a vital tool for radio newsrooms. News Generation Inc., a PR services company specializing in radio placement, has been conducting surveys for the last four years about the importance of… Continued

The race is on. A number of leading media-measurement firms have in recent months struck up strategic partnerships meant to expand the depth and breadth of their services. These new alliances signal a heating up… Continued

Any ambitions former U.S. drug czar and Education Secretary William Bennett had for high office went up in smoke along with a reported $8 million be blew in Las Vegas in the past decade. Bennett,… Continued

Sponsored events can be an excellent way to improve corporate reputation while providing a unique opportunity to spend time with key clients and develop relationships. If PR “owns” the event, then every aspect of it… Continued