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…And Tactics

June 9th, 2003 by

John Gilfeather, vice chairman and director of Roper’s Corporate Reputation Scorecard, says that companies will pay a steep price if they continue to stick their heads in the sand. “If companies don’t do anything, they’ll… Continued

Trend…

June 9th, 2003 by

There may be shouts and an occasional murmur that the economy is starting to turn around, albeit slightly. Not so for Americans’ attitudes about Corporate America, apparently. They still view U.S. companies – across the… Continued

To Climb ‘The Hill,’ PR Executives Better Get With the [Online] Program

June 9th, 2003 by

Nicki Hensley doubts they exist anymore. Call them PR relics. “If you can find me a [PR] person who can come in the morning, kick his feet up with a hot cup of coffee and… Continued

Managing PR in Tough Times: How To Do More with Less

June 9th, 2003 by

Telvista was pleased with the public relations that Taper Communications had been providing for the firm the last few years. But with the economy still refusing to get up — having falling down more than… Continued

Dear Reader

June 9th, 2003 by

We want to make sure you’re in the “loop” with PR NEWS events and developments. First, we hope you’ll join us for our June 17th Webinar on Corporate Social Responsibility; this 90-minute Webinar can be… Continued

Why The Topic Doesn’t Matter When Seeking Radio Interviews

June 9th, 2003 by

It gives new meaning to the word “pitch.” Trying to get exposure on the radio for your company or a new client requires a completely different tone than trying to get exposure from print and/or… Continued

Start Communicating with Stakeholders Now, Before the Political Crisis Hits

June 9th, 2003 by

Some day soon, some level of government will consider legislation or regulations that directly impact your industry. Like death and taxes, it’s inevitable. While most organizations have trade association staff or government affairs staff whose… Continued

Mental Health Campaign Shows Value of Audience Research

June 9th, 2003 by

A recent campaign in Pittsburgh-area public schools has done more than help to remove the stigma associated with mental health issues among young people. For the nonprofit Community Connections for Families, the campaign demonstrated the… Continued

Media Insight: "BusinessWeek Investor"

June 9th, 2003 by

BusinessWeek 1211 Sixth Avenue New York, NY 10020 http://www.businessweek.com The Wind-Up The “Business Week Investor” section targets financially sophisticated readers who nevertheless still need solid advice on 401(k) plans, life insurance products and estate planning.… Continued

Media Metrics

June 9th, 2003 by

During the first quarter of 2003, corporate news shifted from lingering corporate scandals that generated mainly negative corporate news to more positive coverage, according to the first quarter results of Delahaye’s 2003 Media Reputation Index… Continued