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Wide-Reaching Campaign Refreshes Public Health Challenge

May 19th, 2003 by

Since 1996 Hill & Knowlton has been trying to help stem the tide of teen pregnancy in California, where every nine minutes a baby is born to a teen mother. Commissioned by the California Department… Continued

Media Insight "Your World with Neil Cavuto"

May 19th, 2003 by

Fox News Channel 1211 Sixth Avenue New York, NY 10036 212.301.3191 http://www.foxnews.com/cavuto The Wind-Up “Your World with Neil Cavuto,” hosted by veteran business journalist Neil Cavuto, regularly features the industry captains who you would expect… Continued

Media Metrics

May 19th, 2003 by

Pitching radio programs can be an unheralded yet very effective vehicle for getting your company or client some exposure. In a car culture such as ours — where most people are behind the wheel for… Continued

Moving on, and Up…

May 19th, 2003 by

The entire staff of Hearst Magazines’ Good Housekeeping has moved locations. The new address is 250 W. 55th Street in New York City; phone number is 212.649.2200…We like Mike. Mike Hammer, the former editor of… Continued

Media Wrap

May 19th, 2003 by

The economy remains flat on its back and the advertising market is still sucking wind. Both consumer and trade magazines continue to drop. Not the best environment to launch a magazine or Web site. But… Continued

A [PR] Mess at Microsoft…

May 19th, 2003 by

Seems like the PR team at Microsoft has crashed over iLoo, an Internet-enabled portable toilet the software giant had been apparently developing. First the company told news agencies last week that an April 30 press… Continued

Ruder Finn resigns from Council

May 19th, 2003 by

In a related story, Ruder Finn has not renewed its Council membership because it disagrees with the way the Council has handled the aforementioned release of the revenue figures. “We’re hoping there won’t be any… Continued

PR firms scramble to respond to Sarbanes-Oxley…

May 19th, 2003 by

The Council of Public Relations Firms put out a press release the other day that, to us, didn’t feel like much of a release at all. The release was distributed by the Council to announce… Continued

PR Departments Still Getting Arms Around Sarbanes-Oxley Rules

May 19th, 2003 by

Although many view the Sarbanes-Oxley Act as a positive step toward corporate reform, smaller, public companies are expressing concern about the rising cost of compliance, according to a recently released study conducted by PricewaterhouseCoopers. The… Continued

Trend…

May 12th, 2003 by

PR pros involved in marketing communications might want to regroup when it comes to targeting Hispanics, who, along with Asians, make up one of the fastest growing markets in the U.S. A “Top of Mind”… Continued