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Media Wrap

May 19th, 2003 by

The economy remains flat on its back and the advertising market is still sucking wind. Both consumer and trade magazines continue to drop. Not the best environment to launch a magazine or Web site. But… Continued

A [PR] Mess at Microsoft…

May 19th, 2003 by

Seems like the PR team at Microsoft has crashed over iLoo, an Internet-enabled portable toilet the software giant had been apparently developing. First the company told news agencies last week that an April 30 press… Continued

Ruder Finn resigns from Council

May 19th, 2003 by

In a related story, Ruder Finn has not renewed its Council membership because it disagrees with the way the Council has handled the aforementioned release of the revenue figures. “We’re hoping there won’t be any… Continued

PR firms scramble to respond to Sarbanes-Oxley…

May 19th, 2003 by

The Council of Public Relations Firms put out a press release the other day that, to us, didn’t feel like much of a release at all. The release was distributed by the Council to announce… Continued

PR Departments Still Getting Arms Around Sarbanes-Oxley Rules

May 19th, 2003 by

Although many view the Sarbanes-Oxley Act as a positive step toward corporate reform, smaller, public companies are expressing concern about the rising cost of compliance, according to a recently released study conducted by PricewaterhouseCoopers. The… Continued

Good PR/Bad PR

May 19th, 2003 by

In this new monthly column, we examine what makes good PR – and bad. We’ll use history as a bit of a guide, but also go by our gut instincts to determine which recent PR… Continued

Asking The Right Questions Before You Hire A Celebrity Spokesperson

May 19th, 2003 by

Blame it on Mick Jagger’s disdain for green M&M’s. During his touring heyday, the Rolling Stones’ front man would apparently insist on having all the green M&Ms removed from his dressing room or else the… Continued

Déja Vu and The Rule of Two

May 19th, 2003 by

It’s difficult to recall a time characterized by such a rapid succession of crises as the past 18 months. There has been virtually no respite between the September 11 attacks, the war on terrorism, Wall… Continued

Wide-Reaching Campaign Refreshes Public Health Challenge

May 19th, 2003 by

Since 1996 Hill & Knowlton has been trying to help stem the tide of teen pregnancy in California, where every nine minutes a baby is born to a teen mother. Commissioned by the California Department… Continued

Shoe-String Budget, Movie Tie-in Main Actors in Product Launch

May 12th, 2003 by

Three months ago, Lindsley Lowell found herself faced with a challenge. As president of the Place L.A. agency, she had been working with manufacturer Health Asure for more than a year on various promotions. Now… Continued