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Media Insight: The Philadelphia Inquirer "Business" section

June 16th, 2003 by

400 N. Broad Street Philadelphia, PA 19130 215.854.2000 http://www.philly.com/mld/inquirer/ The Wind-Up Founded in 1829, where the First Amendment was born, The Philadelphia Inquirer is the nation’s third oldest surviving daily, and serves America’s fourth largest… Continued

Bugaboos

June 16th, 2003 by

Sandy Brown, deputy news editor of Adweek Online, was working on some scripts in Hollywood, including Fox Family’s “Big Wolf on Campus,” when he got a call asking to contribute to Inside.com. During its heyday… Continued

PR Pulse: Increasing Transparency Top of Mind

June 16th, 2003 by

PRNewswire recently took the pulse of 600 corporate executives to find out what companies are doing to improve communications with investors and the media. Asked what elements would help restore investor trust, more than two-thirds… Continued

Media Wrap-Up

June 16th, 2003 by

Advanstar Communications in September will launch Applied Mobility, aimed at the mobile industry, including enterprises, manufacturers, government and mobile operators. It will have an initial circulation of 50,000, and run nine times a year… American… Continued

Corporate Name Changes: PR’s Role Begins with Telling the Right Story

June 16th, 2003 by

When Philip Morris changed its name to Altria in January 2003 it was widely understood that the parent of Kraft and Nabisco was trying to distance itself from its less beloved tobacco holdings. Likewise when… Continued

Good PR/Bad PR

June 16th, 2003 by

Good PR The media have hammered New York Sen. Hillary Clinton because of the release last week of her new autobiography “Living History”. Conventional wisdom has it that Clinton is shooting herself in the foot… Continued

For The Times, Recovery Should Initially Focus on the Internal

June 16th, 2003 by

After capturing a record seven Pulitzer Prizes in 2002, New York Times Executive Editor Howell Raines reportedly told the Times newsroom that Journalism schools would in the future point to the Times as the textbook… Continued

Martha’s Goose Could Be Cooked If She Doesn’t Mount Her Own Defense

June 16th, 2003 by

It may be only Martha who can save Martha. Martha Stewart’s vast media empire hangs in the balance nearly two weeks after she was indicted by the Justice Department for securities fraud and obstruction of… Continued

Media Insight: "BusinessWeek Investor"

June 9th, 2003 by

BusinessWeek 1211 Sixth Avenue New York, NY 10020 http://www.businessweek.com The Wind-Up The “Business Week Investor” section targets financially sophisticated readers who nevertheless still need solid advice on 401(k) plans, life insurance products and estate planning.… Continued

Media Metrics

June 9th, 2003 by

During the first quarter of 2003, corporate news shifted from lingering corporate scandals that generated mainly negative corporate news to more positive coverage, according to the first quarter results of Delahaye’s 2003 Media Reputation Index… Continued