Subscription Content

Internal Campaigns Can Promote Good Deeds, Corporate Values

June 2nd, 2003 by

PR executives at Wellpoint had been hearing about it for years: employees who wanted to share their experiences in the good-deeds department. There was just one problem. They had no place to tell those stories.… Continued

Media Insight: "The Tip Sheet"

June 2nd, 2003 by

Newsweek 251 W. 57th St. New York, NY 10019 212.445.5088 http://www.newsweek.com The Wind-Up Kathleen Deveny, assistant managing editor of Newsweek, who oversees “The Tip Sheet” section of the publication, barely has any room left in… Continued

Bugaboos

June 2nd, 2003 by

Thor Valdmanis, a senior Wall Street reporter for USA Today, is a seven-year veteran of the Gannett daily that is now considered a major media vehicle after being derided for years as “McPaper”. Valdmanis covers… Continued

"Overheard"

June 2nd, 2003 by

“Advertising executives have never understood public relations, otherwise they never would have approved the compensation packages at the publicly owned company to begin with.” — Gerald Schwartz, president & CEO of G.S. Schwartz & Co.… Continued

PR NEWS’ 2003 15-to-Watch: An Eclectic Mix, Blazing New Trails

May 26th, 2003 by

This year’s 15-to-Watch list features an eclectic mix of young PR pros working in every facet of communications and public relations. Rest assured, it wasn’t easy to whittle down dozens of respectable nominees to just… Continued

PR NEWS Poll Finds Young PR Pros Underwhelmed With IABC, PRSA

May 26th, 2003 by

In April 2003, PR NEWS and YoungPRPros partnered to conduct a survey on perceptions of professional organizations, specifically those held among junior public relations professionals. Members of YoungPRPros.com and several other online forums, including PRSA’s… Continued

Catching Up

May 26th, 2003 by

Here’s a rundown of what some of last year’s 15-to-Watch winners have been working on: Ben Conrad, Senior Account Executive, Schwartz Communications bconrad@schwartz-pr.com >>Conrad is still plugging away in the West Coast office of Schwartz… Continued

Déja Vu and The Rule of Two

May 19th, 2003 by

It’s difficult to recall a time characterized by such a rapid succession of crises as the past 18 months. There has been virtually no respite between the September 11 attacks, the war on terrorism, Wall… Continued

Wide-Reaching Campaign Refreshes Public Health Challenge

May 19th, 2003 by

Since 1996 Hill & Knowlton has been trying to help stem the tide of teen pregnancy in California, where every nine minutes a baby is born to a teen mother. Commissioned by the California Department… Continued

Media Insight "Your World with Neil Cavuto"

May 19th, 2003 by

Fox News Channel 1211 Sixth Avenue New York, NY 10036 212.301.3191 http://www.foxnews.com/cavuto The Wind-Up “Your World with Neil Cavuto,” hosted by veteran business journalist Neil Cavuto, regularly features the industry captains who you would expect… Continued