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Lynn Harris Medcalf, executive VP and co-founder of News Generation, stresses that PR execs need strong pitches to take advantage of the trends in radio newsrooms. “A lot of people think radio is easy to… Continued

The Internet is rapidly becoming a vital tool for radio newsrooms. News Generation Inc., a PR services company specializing in radio placement, has been conducting surveys for the last four years about the importance of… Continued

The race is on. A number of leading media-measurement firms have in recent months struck up strategic partnerships meant to expand the depth and breadth of their services. These new alliances signal a heating up… Continued

Any ambitions former U.S. drug czar and Education Secretary William Bennett had for high office went up in smoke along with a reported $8 million be blew in Las Vegas in the past decade. Bennett,… Continued

In April 2003, PR NEWS and YoungPRPros partnered to conduct a survey on perceptions of professional organizations, specifically those held among junior public relations professionals. Members of YoungPRPros.com and several other online forums, including PRSA’s… Continued

Here’s a rundown of what some of last year’s 15-to-Watch winners have been working on: Ben Conrad, Senior Account Executive, Schwartz Communications bconrad@schwartz-pr.com >>Conrad is still plugging away in the West Coast office of Schwartz… Continued

This year’s 15-to-Watch list features an eclectic mix of young PR pros working in every facet of communications and public relations. Rest assured, it wasn’t easy to whittle down dozens of respectable nominees to just… Continued

Seems like the PR team at Microsoft has crashed over iLoo, an Internet-enabled portable toilet the software giant had been apparently developing. First the company told news agencies last week that an April 30 press… Continued

In a related story, Ruder Finn has not renewed its Council membership because it disagrees with the way the Council has handled the aforementioned release of the revenue figures. “We’re hoping there won’t be any… Continued

The Council of Public Relations Firms put out a press release the other day that, to us, didn’t feel like much of a release at all. The release was distributed by the Council to announce… Continued