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Bugaboos

September 22nd, 2003 by

Melanie Wells, a senior editor at Forbes, covers the marketing arena soup to nuts for the biweekly, part of the Holy Trinity of consumer business publications along with BusinessWeek and Fortune. “I once heard an… Continued

Restoring Corporate Credibility…

September 22nd, 2003 by

In the same week that former Enron treasurer Ben Glisan was hauled off to prison, a new study reveals that an overwhelming majority of business leaders are confident they can restore corporate credibility. It’ll take… Continued

Media Wrap…

September 22nd, 2003 by

Sleepless in Seattle? King County, Wash., businessman Juan Mayans has launched a monthly lifestyle magazine, called Persona. The pub features a blend of celebrity coverage, financial advice, recipes and film reviews, all with a Latino… Continued

Nike Inc and Kasky settle suit…

September 22nd, 2003 by

In an anticlimactic end to one of the hottest legal disputes concerning the PR industry, Nike Inc last week agreed to pay $1.5 million to a workers rights group to settle the commercial free speech… Continued

…And Tactics

September 22nd, 2003 by

Frank Ovaitt, co-chairman of the Institute for Public Relations, which commissioned the study with the International PR Association and H rriyet, a Turkish daily, says communication execs working for multinationals can be both victims of… Continued

Trend…

September 22nd, 2003 by

The U.S. public can be awfully neurotic when it comes to the media: consumers can’t get enough of it, but at the same time harbor deep suspicions about what motivates media coverage. One problem the… Continued

PR People Movers…

September 15th, 2003 by

Shelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued

…And Tactics

September 15th, 2003 by

The results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued

Trend…

September 15th, 2003 by

The Business: Media Index, which looks at the relationship between Iowa’s 500 largest businesses and more than 200 members of Iowa’s daily media, found that while relationships between media and businesses have remained sound, there… Continued

Unique Ingredients Create Tasty Food PR Campaigns

September 15th, 2003 by

The perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued