Melanie Wells, a senior editor at Forbes, covers the marketing arena soup to nuts for the biweekly, part of the Holy Trinity of consumer business publications along with BusinessWeek and Fortune. “I once heard an… Continued
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Restoring Corporate Credibility…
September 22nd, 2003 by PRNEWSIn the same week that former Enron treasurer Ben Glisan was hauled off to prison, a new study reveals that an overwhelming majority of business leaders are confident they can restore corporate credibility. It’ll take… Continued
Media Wrap…
September 22nd, 2003 by PRNEWSSleepless in Seattle? King County, Wash., businessman Juan Mayans has launched a monthly lifestyle magazine, called Persona. The pub features a blend of celebrity coverage, financial advice, recipes and film reviews, all with a Latino… Continued
Nike Inc and Kasky settle suit…
September 22nd, 2003 by PRNEWSIn an anticlimactic end to one of the hottest legal disputes concerning the PR industry, Nike Inc last week agreed to pay $1.5 million to a workers rights group to settle the commercial free speech… Continued
…And Tactics
September 22nd, 2003 by PRNEWSFrank Ovaitt, co-chairman of the Institute for Public Relations, which commissioned the study with the International PR Association and H rriyet, a Turkish daily, says communication execs working for multinationals can be both victims of… Continued
PR People Movers…
September 15th, 2003 by PRNEWSShelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued
…And Tactics
September 15th, 2003 by PRNEWSThe results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued
Unique Ingredients Create Tasty Food PR Campaigns
September 15th, 2003 by PRNEWSThe perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued