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Slow PR Build Required for Campaigns in Rundown Areas

September 29th, 2003 by

When George Michael took on “A Community in Harmony” as a pro bono project, he had his work cut out for him. The community art project took up 356 feet along the side of an… Continued

Media Insight: CBS.MarketWatch.com

September 29th, 2003 by

CBS Broadcasting Inc 825 Battery St. San Francisco, Ca. 94111 415.616.7201 http://www.cbs.marketwatch.com The Windup When it launched at the end of 1997, CBS.MarketWatch.com was facing stiff competition from other financial news Web sites riding the… Continued

Media Metrics

September 29th, 2003 by

It must be the sports. Delahaye Medialink recently looked into the differences between men and women when it comes to newspapers in the Top 10 markets. For women, The New York Times is the most… Continued

Cahoots for "Coupling?"…

September 29th, 2003 by

We found the pseudo-controversy regarding last week’s premiere of NBC’s “Coupling” somewhat — ahem — curious. NBC affiliates in Utah and Indiana just happened to wait two days before showtime to announce they would not… Continued

Media Wrap…

September 22nd, 2003 by

Sleepless in Seattle? King County, Wash., businessman Juan Mayans has launched a monthly lifestyle magazine, called Persona. The pub features a blend of celebrity coverage, financial advice, recipes and film reviews, all with a Latino… Continued

Nike Inc and Kasky settle suit…

September 22nd, 2003 by

In an anticlimactic end to one of the hottest legal disputes concerning the PR industry, Nike Inc last week agreed to pay $1.5 million to a workers rights group to settle the commercial free speech… Continued

…And Tactics

September 22nd, 2003 by

Frank Ovaitt, co-chairman of the Institute for Public Relations, which commissioned the study with the International PR Association and H rriyet, a Turkish daily, says communication execs working for multinationals can be both victims of… Continued

Trend…

September 22nd, 2003 by

The U.S. public can be awfully neurotic when it comes to the media: consumers can’t get enough of it, but at the same time harbor deep suspicions about what motivates media coverage. One problem the… Continued

Blackout 2003 Postmortem: One PR Disaster After Another

September 22nd, 2003 by

When the lights went out across the Northeast and into the Midwest United States on Aug. 14, David A. Fuscus put his people into high gear. As president-CEO of crisis communications firm Xenophon Strategies in… Continued

Measurement: Add Muscle to Your Program Before Budget Time Hits

September 22nd, 2003 by

If the evolution of PR measurement were being traced right now, it would probably be approaching the Neolithic Age, a period of tremendous change in human history. For communication executives grappling with measurement, the tectonic… Continued