Shelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued
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…And Tactics
September 15th, 2003 by PRNEWSThe results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued
Unique Ingredients Create Tasty Food PR Campaigns
September 15th, 2003 by PRNEWSThe perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued
Will New Rules from American Bar Association Mean More Work for PR?
September 15th, 2003 by PRNEWSThe American Bar Association this summer changed its code of conduct for corporate lawyers, a move that could have a huge impact on how communications executives do their jobs. Under the new rules, attorneys can… Continued
Why You Should Care About Communications Integration
September 15th, 2003 by PRNEWSThere’s a great deal of chatter in the PR field these days about “integration.” meaning the coordination of communications and procedures across all disciplines to gain maximum leverage with the media. “Alignment,” meanwhile, means adhering… Continued
Forecasting a Crisis: The Early Signs
September 15th, 2003 by PRNEWSReacting to a media crisis is one skill set. Anticipating the ill winds before they blow is quite another, as it requires a combination of media, business and political acumen. As a science, such “media… Continued
Positive Messages Help To Reposition Groups Grappling With Misconceptions
September 15th, 2003 by PRNEWSIn April 2002 the Utah Foster Care Foundation asked PR agency boede&partners to help in the recruitment of new families, the first time the nonprofit agency would attempt a large-scale, mass-media plan to get its… Continued
The Never-Ending Agency Hunt: Five Ways To Stay in the Game
September 8th, 2003 by PRNEWSWhen PR NEWS asked me to ponder the current state of agency/client relations, I called on a few of my associates from Moscow to middle America and the left and right coasts to do some… Continued
PR and Legal Have to Learn to Come Together
September 8th, 2003 by PRNEWSIt’s sure to be one of the most indelible images of the year-in-review packages that media outlets are starting to assemble: Martha Stewart walking into a federal courthouse – – the creamy white perfectly coordinated… Continued