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The American Bar Association this summer changed its code of conduct for corporate lawyers, a move that could have a huge impact on how communications executives do their jobs. Under the new rules, attorneys can… Continued

There’s a great deal of chatter in the PR field these days about “integration.” meaning the coordination of communications and procedures across all disciplines to gain maximum leverage with the media. “Alignment,” meanwhile, means adhering… Continued

Reacting to a media crisis is one skill set. Anticipating the ill winds before they blow is quite another, as it requires a combination of media, business and political acumen. As a science, such “media… Continued

In April 2002 the Utah Foster Care Foundation asked PR agency boede&partners to help in the recruitment of new families, the first time the nonprofit agency would attempt a large-scale, mass-media plan to get its… Continued

Reed Business Information 360 Park Avenue South18th Fl. New York, NY 10010 646.746.6964 http://www.broadcastingcable.com The Windup While the media din has reached excessive volumes in the last several years, most of the coverage tends to… Continued

Most things are cyclical, and media coverage is no exception. Following months of damaging stories about Enron, Worldcom and other scandal-scarred companies, the media is starting to focus on more positive corporate news, according to… Continued

That recently resigned White House spokesman Ari Fleischer had a speech disorder as a child? Fleischer, who started his own communications firm after leaving the Bush adminstration, shared his story with the American Speech-Language-Hearing Association,… Continued

With the dust finally starting to settle from the dot-com debacle, companies are once again scrambling to target the digital divide in their marketing and communications. But if you’re trying to appeal to Baby Boomers… Continued

First, there was the rather brief debate about who owned the term “Fair and Balanced,” sparked by Fox News’ recent lawsuit against satirist Al Franken, who uses “Fair and Balanced” — Fox News’ tagline –… Continued

A recent poll sponsored by PR NEWS and the Counselors Academy took the pulse of PR execs on a bevy of issues that are now on the front burner in the PR field, including, perhaps… Continued