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Media Insight: Broadcasting & Cable

September 15th, 2003 by

Reed Business Information 360 Park Avenue South18th Fl. New York, NY 10010 646.746.6964 http://www.broadcastingcable.com The Windup While the media din has reached excessive volumes in the last several years, most of the coverage tends to… Continued

Media Metrics

September 15th, 2003 by

Most things are cyclical, and media coverage is no exception. Following months of damaging stories about Enron, Worldcom and other scandal-scarred companies, the media is starting to focus on more positive corporate news, according to… Continued

Did you know …

September 15th, 2003 by

That recently resigned White House spokesman Ari Fleischer had a speech disorder as a child? Fleischer, who started his own communications firm after leaving the Bush adminstration, shared his story with the American Speech-Language-Hearing Association,… Continued

Inside Pitch: Study Says Boomers Prefer Print…

September 15th, 2003 by

With the dust finally starting to settle from the dot-com debacle, companies are once again scrambling to target the digital divide in their marketing and communications. But if you’re trying to appeal to Baby Boomers… Continued

PR People Movers…

September 15th, 2003 by

Shelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued

…And Tactics

September 15th, 2003 by

The results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued

Trend…

September 15th, 2003 by

The Business: Media Index, which looks at the relationship between Iowa’s 500 largest businesses and more than 200 members of Iowa’s daily media, found that while relationships between media and businesses have remained sound, there… Continued

Unique Ingredients Create Tasty Food PR Campaigns

September 15th, 2003 by

The perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued

Join PR NEWS on September 16 for a virtual seminar on "Best Practices in Analyst Relations"

September 8th, 2003 by

This PR NEWS virtual seminar, right from your desktop, will be held from 1:30-3 p.m. (ET) on Tuesday, Sept. 16. This is the only workshop you’ll need to get your analyst relations programs in high… Continued

Agencies and Their Clients Need to Set Performance Measures Including 3rd Party Evals

September 8th, 2003 by

Having been on both sides the fence, I have a clear understanding of the dynamics that can arise in the relationship between corporate communications/public relations departments and PR firms. I think a critical issue for… Continued