Reed Business Information 360 Park Avenue South18th Fl. New York, NY 10010 646.746.6964 http://www.broadcastingcable.com The Windup While the media din has reached excessive volumes in the last several years, most of the coverage tends to… Continued
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Media Metrics
September 15th, 2003 by PRNEWSMost things are cyclical, and media coverage is no exception. Following months of damaging stories about Enron, Worldcom and other scandal-scarred companies, the media is starting to focus on more positive corporate news, according to… Continued
Did you know …
September 15th, 2003 by PRNEWSThat recently resigned White House spokesman Ari Fleischer had a speech disorder as a child? Fleischer, who started his own communications firm after leaving the Bush adminstration, shared his story with the American Speech-Language-Hearing Association,… Continued
Inside Pitch: Study Says Boomers Prefer Print…
September 15th, 2003 by PRNEWSWith the dust finally starting to settle from the dot-com debacle, companies are once again scrambling to target the digital divide in their marketing and communications. But if you’re trying to appeal to Baby Boomers… Continued
PR People Movers…
September 15th, 2003 by PRNEWSShelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued
…And Tactics
September 15th, 2003 by PRNEWSThe results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued
Unique Ingredients Create Tasty Food PR Campaigns
September 15th, 2003 by PRNEWSThe perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued
Join PR NEWS on September 16 for a virtual seminar on "Best Practices in Analyst Relations"
September 8th, 2003 by PRNEWSThis PR NEWS virtual seminar, right from your desktop, will be held from 1:30-3 p.m. (ET) on Tuesday, Sept. 16. This is the only workshop you’ll need to get your analyst relations programs in high… Continued
Agencies and Their Clients Need to Set Performance Measures Including 3rd Party Evals
September 8th, 2003 by PRNEWSHaving been on both sides the fence, I have a clear understanding of the dynamics that can arise in the relationship between corporate communications/public relations departments and PR firms. I think a critical issue for… Continued