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PR People Movers…

September 15th, 2003 by

Shelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued

…And Tactics

September 15th, 2003 by

The results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued

Trend…

September 15th, 2003 by

The Business: Media Index, which looks at the relationship between Iowa’s 500 largest businesses and more than 200 members of Iowa’s daily media, found that while relationships between media and businesses have remained sound, there… Continued

Unique Ingredients Create Tasty Food PR Campaigns

September 15th, 2003 by

The perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued

Will New Rules from American Bar Association Mean More Work for PR?

September 15th, 2003 by

The American Bar Association this summer changed its code of conduct for corporate lawyers, a move that could have a huge impact on how communications executives do their jobs. Under the new rules, attorneys can… Continued

Why You Should Care About Communications Integration

September 15th, 2003 by

There’s a great deal of chatter in the PR field these days about “integration.” meaning the coordination of communications and procedures across all disciplines to gain maximum leverage with the media. “Alignment,” meanwhile, means adhering… Continued

Forecasting a Crisis: The Early Signs

September 15th, 2003 by

Reacting to a media crisis is one skill set. Anticipating the ill winds before they blow is quite another, as it requires a combination of media, business and political acumen. As a science, such “media… Continued

Positive Messages Help To Reposition Groups Grappling With Misconceptions

September 15th, 2003 by

In April 2002 the Utah Foster Care Foundation asked PR agency boede&partners to help in the recruitment of new families, the first time the nonprofit agency would attempt a large-scale, mass-media plan to get its… Continued

The Never-Ending Agency Hunt: Five Ways To Stay in the Game

September 8th, 2003 by

When PR NEWS asked me to ponder the current state of agency/client relations, I called on a few of my associates from Moscow to middle America and the left and right coasts to do some… Continued

PR and Legal Have to Learn to Come Together

September 8th, 2003 by

It’s sure to be one of the most indelible images of the year-in-review packages that media outlets are starting to assemble: Martha Stewart walking into a federal courthouse – – the creamy white perfectly coordinated… Continued