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The most successful corporate-agency relationships are built on principle–six principles of business conduct to be exact–that both the corporation and the agency can agree on and follow. The principles were developed by Arthur W. Page,… Continued

When PR NEWS asked me to ponder the current state of agency/client relations, I called on a few of my associates from Moscow to middle America and the left and right coasts to do some… Continued

It’s sure to be one of the most indelible images of the year-in-review packages that media outlets are starting to assemble: Martha Stewart walking into a federal courthouse – – the creamy white perfectly coordinated… Continued

In the media universe — taking the Web out of the mix, for a moment — space is still finite. But a recent nationwide survey of TV/radio public affairs directors and print publishers found an… Continued

It comes with the PR territory: You land a new account that, try as you might, just doesn’t get you fired up. But sometimes communication pros get the opportunity to meld their passions with PR.… Continued

First, there was the rather brief debate about who owned the term “Fair and Balanced,” sparked by Fox News’ recent lawsuit against satirist Al Franken, who uses “Fair and Balanced” — Fox News’ tagline –… Continued

A recent poll sponsored by PR NEWS and the Counselors Academy took the pulse of PR execs on a bevy of issues that are now on the front burner in the PR field, including, perhaps… Continued

Agency/client relations are seldom easy. In the current climate, however, with PR budgets still tight and staffing levels reduced on both sides of the table, the issues that make or break a marriage take on… Continued

Following are the finalists covering all categories of the program: Corporate, Agency, Education System, Community Relations, Media Relations, Non-Profit, Government, Public Affairs, Account Executive and Crisis Communicator). Tina-Marie Adams, Senior Vice President, Hill & Knowlton… Continued

Flexibility. Sound fiscal management. PR advocacy. Grace under pressure. These are some of the attributes of the finalists in PR NEWS’ PR People Awards. And it’s these same characteristics that drove the winning PR campaigns… Continued