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Changing Corporate Names Gives PR a Chance to Shine

October 6th, 2003 by

It was just a couple of years ago that Time Warner appended “AOL” to its name and company chieftains Jerry Levin and Steve Case couldn’t help themselves from the high-fives. Now they’re both gone from… Continued

Crunch time for CSR…

September 29th, 2003 by

Throughout all the kibitzing about the need for corporate social responsibility one conclusion is that such programs may in fact be more trouble than they’re worth. A new report bears that out, showing that companies… Continued

Breaking Down [News] Walls…

September 29th, 2003 by

The People’s Republic of China is the globe’s biggest market. Despite the continuing relaxation of business regulations, however, it’s still a tough nut to crack, particularly for communications executives. Now, there’s some help on the… Continued

What’s in a Name (Cont’d) …

September 29th, 2003 by

Perhaps AOL Time Warner CEO Richard Parsons should have stolen a line from his old boss Gerald Ford to describe the impending removal of the letters “AOL” from the company’s name. (Parsons was associate director… Continued

"Overheard"…

September 29th, 2003 by

Here we go again. Richard Grasso’s forced resignation as CEO of the New York Stock Exchange — because of the backlash to his $188 million pay package – has caused the usual self-flagellation on Wall… Continued

…And Tactics

September 29th, 2003 by

Sure, there might a few bumps in the digital highway but PR execs must familiarize themselves with all of the latest gadgets lest they end up road kill. “The survey results show that DVD-Rs and… Continued

Trends…

September 29th, 2003 by

It’s difficult for PR pros to get their hands around all of the new technologies swarming around the marketplace. Still, the more technologies that become available to consumers the more targets PR execs have to… Continued

And the Winners Are…Top Campaigns, PR People Named

September 29th, 2003 by

Despite the lackluster economy, corporate scandals and a nation at war – or perhaps partly because of those factors – this year’s entries for the Platinum PR and PR People Awards were the highest caliber… Continued

Analyze This: How PR Execs Can Establish Better Analyst Relations

September 29th, 2003 by

The brouhaha has subsided, but for a while Wall Street analysts were considered Public Enemy No. 1. The entire industry was tarnished after several tech analysts, including Salomon Brothers’ Jack Grubman, the one-time poster child… Continued

Exorbitant CEO Pay: Justifying the Unjustifiable

September 29th, 2003 by

There’s been a lot finger wagging the last several years in the press about the astronomical salaries awarded to some of the nation’s CEOs, particularly about bosses who then go on to drive the company… Continued