It was just a couple of years ago that Time Warner appended “AOL” to its name and company chieftains Jerry Levin and Steve Case couldn’t help themselves from the high-fives. Now they’re both gone from… Continued
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Crunch time for CSR…
September 29th, 2003 by PRNEWSThroughout all the kibitzing about the need for corporate social responsibility one conclusion is that such programs may in fact be more trouble than they’re worth. A new report bears that out, showing that companies… Continued
Breaking Down [News] Walls…
September 29th, 2003 by PRNEWSThe People’s Republic of China is the globe’s biggest market. Despite the continuing relaxation of business regulations, however, it’s still a tough nut to crack, particularly for communications executives. Now, there’s some help on the… Continued
What’s in a Name (Cont’d) …
September 29th, 2003 by PRNEWSPerhaps AOL Time Warner CEO Richard Parsons should have stolen a line from his old boss Gerald Ford to describe the impending removal of the letters “AOL” from the company’s name. (Parsons was associate director… Continued
"Overheard"…
September 29th, 2003 by PRNEWSHere we go again. Richard Grasso’s forced resignation as CEO of the New York Stock Exchange — because of the backlash to his $188 million pay package – has caused the usual self-flagellation on Wall… Continued
…And Tactics
September 29th, 2003 by PRNEWSSure, there might a few bumps in the digital highway but PR execs must familiarize themselves with all of the latest gadgets lest they end up road kill. “The survey results show that DVD-Rs and… Continued
And the Winners Are…Top Campaigns, PR People Named
September 29th, 2003 by PRNEWSDespite the lackluster economy, corporate scandals and a nation at war – or perhaps partly because of those factors – this year’s entries for the Platinum PR and PR People Awards were the highest caliber… Continued
Analyze This: How PR Execs Can Establish Better Analyst Relations
September 29th, 2003 by PRNEWSThe brouhaha has subsided, but for a while Wall Street analysts were considered Public Enemy No. 1. The entire industry was tarnished after several tech analysts, including Salomon Brothers’ Jack Grubman, the one-time poster child… Continued
Exorbitant CEO Pay: Justifying the Unjustifiable
September 29th, 2003 by PRNEWSThere’s been a lot finger wagging the last several years in the press about the astronomical salaries awarded to some of the nation’s CEOs, particularly about bosses who then go on to drive the company… Continued