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The Wall Street Online (WSJ.com) last week announced the launch of a new section to its Web site, “Personal Journal,” stemming from the previous “Your Money” section online. “Personal Journal” contains new content and more… Continued

Is your company getting its message out about what causes it supports? If not, there’s no time like the present. As the holiday season kicks into high gear, a recent survey shows that 71% of… Continued

Even in good times, agency-client relationships can be a delicate dance. But with the economy still stalling, the push-you-pull-me inherent in such relationships can be even more problematic. To get a sense of the current… Continued

With NGOs less than enamored by corporate reports on economic, social and environmental behavior, what role can PR execs play to help turn things around? Leslie Gaines-Ross, chief knowledge & research officer at Burson-Marsteller, says… Continued

There are countless studies of executives asking for opinions on NGO (nongovernmental organizations) activities, but precious few worldwide studies of NGO opinions. So Burson- Marsteller and RoperASW decided to go against the grain by taking… Continued

In the world of corporate PR, it has become fashionable to outsource the company’s online newsroom. Third-party vendors are only too happy to do the heavy lifting: They’ll host the newsroom, manage the database and… Continued

It’s one of the hottest (but least understood) items in the communications field these days: Search Engine Marketing (SEM), which comprises both Search Engine Optimization (SEO), primarily working with the components of a Web site,… Continued

Launching a new car or truck into the marketplace is a multimillion-dollar effort. Months of investment in design, product specifications, testing and factory tooling often ride on a small window of opportunity to communicate to… Continued

As a broadcast journalist for more than 20 years for both CBS News and WUSA-TV in Washington D.C., Kent Jarrell covered some of the biggest stories in the last two decades, including the Persian Gulf… Continued

The Kiplinger Washington Editors Inc. 1729 H St. NW Washington, DC 20006 202.887.6400 http://www.Kiplinger.com The Wind-Up Founded more than half a century ago as Changing Times and now known as Kiplinger’s Personal Finance, this pub… Continued