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Landing Qualified Newbies, Let Us Count The Ways

December 8th, 2003 by

As the end of 2003 approaches, fewer people are wincing with dread for the coming year. The economy expanded in the third quarter at a 9.4% annual rate, the fastest growth in 19 years. The… Continued

PR NEWS Non-Profit Communicator of the Year: Morgan Roth

December 8th, 2003 by

Roth Builds Non-Profit PR Efforts from the Ground up When Morgan Roth became VP of public affairs in 1998 at Recording for the Blind and Dyslexic (RFB&D), a nonprofit agency delivering audio materials to the… Continued

Media Insight: Design News

December 8th, 2003 by

Reed Business Information 275 Washington Street, Newton, Massachusetts, 02458 617.558.4660 http://www.designnews.com The Wind-Up Design News, which targets design engineers in the original equipment manufacturing (OEM) market, covers the entire waterfront of new technologies. Whether it’s… Continued

Media Metrics

December 8th, 2003 by

The war for cable ratings is being won these days by Fox News Channel, with CNN a close second and third place perennial MSNBC left to eat their dust. Do the numbers change, however, when… Continued

Online Press Room Report Card: Gaming Sites Not Making The Grade

December 8th, 2003 by

Gaming companies continue to rake in revenue, as gamers have bucked the media recession of the last few years. But they’re apparently not investing much coin into their communications efforts. In this assessment of gaming… Continued

PRofile

December 8th, 2003 by

In our continuing series of profiles on PR industry leaders, PR NEWS recently spoke to Frank Ovaitt, co-chair of the Institute for Public Relations and managing director for McLean, Va.-based communications consulting firm Crossover International,… Continued

Economic Climate Heats Up Demand For Independent Counsel

December 8th, 2003 by

In the eternal debate between big-name PR firms and independent practitioners, some things remain constant. The indies say they offer access to higher-level talent. The big firms claim depth and breadth of institutional experience. The… Continued

Shopping for a Cause

November 24th, 2003 by

Is your company getting its message out about what causes it supports? If not, there’s no time like the present. As the holiday season kicks into high gear, a recent survey shows that 71% of… Continued

Agency-Client Relationships Moving Forward Despite Roadblocks

November 24th, 2003 by

Even in good times, agency-client relationships can be a delicate dance. But with the economy still stalling, the push-you-pull-me inherent in such relationships can be even more problematic. To get a sense of the current… Continued

…And Tactics

November 24th, 2003 by

With NGOs less than enamored by corporate reports on economic, social and environmental behavior, what role can PR execs play to help turn things around? Leslie Gaines-Ross, chief knowledge & research officer at Burson-Marsteller, says… Continued