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If Jaba the Hut provided the spin to a recent PR NEWS Webinar on how to tie PR measurement to the entire company he might advise: Be one with your search engines. As Greg Jarboe,… Continued

What lessons can PR pros learn from the current mutual-funds scandal? It’s important to note a pattern of four major elements in these situations, according to James E. Lukaszewski, president of the Lukaszewski Group, who… Continued

Most ambitious people dream of becoming leaders, but few think pragmatically about how to get there. When college students are asked about their future careers, they invariably envision an arrow rising without interruption. But all… Continued

Harvey Englander says the world of influence peddling is changing. It’s no good to lobby from the top down anymore, says Englander, a senior vice president of The MWW Group in Los Angeles. You have… Continued

Porter Novelli said last week that it is acquiring Fischer-Health, a communications agency focused on healthcare PR. Terms were not disclosed. FischerHealth will now operate as FisherHealth, a Porter Novelli Company, and will retain its… Continued

Muschel, who was 85, pioneered the commercial newswire industry with the founding of PR Newswire in 1954. With this direct-to-the-newsroom service, press releases were treated as breaking news for the first time. PR NEWS sends… Continued

The Institute for Public Relations has named Ed Block, former AT&T Senior VP and co-founder of the Arthur W. Page Society, winner of its 2003 Alexander Hamilton Medal of Achievement. The award, granted annually for… Continued

The latest communications wedding is between Pathfire, which provides digital content distribution for the broadcast industry, and D S Simon Productions Inc, which provides VNRs. They’re joining forces to distribute VNRs, b-roll footage and other… Continued

Although the “teenagers” have less clout now than they did in the late-1990s amid the Internet froth, never count them out. The recently released 2003 Roper Youth Report shows that the influence consumers ages 8… Continued

Fleishman-Hillard recently launched FH Youth, a new practice that will leverage the PR firm’s experience in the children and teen marketing arenas. The new practice is designed to help Fleishman’s clients more effectively target the… Continued