Subscription Content

For People en Espanol PR Director, a Hearty Bienvenido…

November 17th, 2003 by

Lauren Kuschner, director of public relations at Time Inc.’s People en Espanol, is spending her upcoming vacation time wisely — and will probably become a more effective communicator in the process. In early December Kuschner… Continued

PR Jobs Prognosis…

November 17th, 2003 by

A recent article in the Seattle Times on the PR jobs scene reported that communications jobs are few and far between in the current economic climate. But with corporate scandals fueling a market for skilled… Continued

PR Movers…

November 17th, 2003 by

Chelsye J. Burrows is promoted to Executive Director of Corporate Communications for Starz Encore Group LLC. Burrows will be responsible for all programming publicity and will continue to oversee publicity for BLACK STARZ! Steve Belgard,… Continued

Platinum PR Award Winner: Public Service Announcement: PSA Uses Lighthearted Peg To Promote Heavy Message

November 17th, 2003 by

When the National Breast Cancer Awareness Month (NBCAM) launched its PR campaign in October 2001 the hook was a VNR — discussing early screening and access to early screening for breast cancer — that was… Continued

Good PR

November 10th, 2003 by

Hip-hop/fashion mogul Sean “P. Diddy” Combs shows he’s got a good ear for PR in response the now-dismissed allegations that one of his clothing manufacturers runs a sweatshop. Earlier this month the National Labor Committee… Continued

With Halftime Over PR World Has to Shake-Up Web Playbook

November 10th, 2003 by

During the go-go days of the late-1990s companies threw coin at the Internet to build Web sites that looked pretty and a had a lot of bells and whistles, never mind aligning the Web with… Continued

Better PR Plans Needed to Harness The Power of the Web

November 10th, 2003 by

As part of our special coverage on interactive PR, we asked several PR executives to provide their takes on where the pendulum is swinging on Web communications. Being an infinite (and active) medium, the Internet… Continued

Web Site Enhancements Help the Dough Rise at EMILY’s List

November 10th, 2003 by

As Web manager at EMILY’s List, Barbara Perell was facing a big problem. People were mailing in checks. Very nice, thank you very much — but just not quick enough. As a political action group… Continued

For Pitching Cable News Shows, Get with the Program – Quickly

November 10th, 2003 by

Marshall McLuhan, the great communications theorist, said, “The Medium is the Message.” And in today’s multitude of media outlets his mantra is more significant than ever. Getting an opportunity to put your client’s message out… Continued

Media Insight: Reader’s Digest

November 10th, 2003 by

Reader’s Digest Association Reader’s Digest Road Pleasantville, NY 10570 http://www.rd.com 914.238.1000 The Wind-Up This is not your granddad’s magazine anymore. Reader’s Digest had a major redesign in May 2001 and has been evolving ever since,… Continued