I would like to start off this column with a little exercise, as you sit in your office and read this newsletter. All together now. Put your hands up to each side of your head,… Continued
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Image Patrol: Two Major Groups Try To Undo the (Media) Damage Done
December 15th, 2003 by PRNEWSThis month we’re going to take a look at trust and the impact a crisis has on the level of trust that an organization inspires from its constituencies. First there’s the AARP, which makes for… Continued
Senior PR Execs Playing Bigger Role in CSR Efforts
December 15th, 2003 by PRNEWSA few years ago in an episode of “The Simpsons,” Homer is (wrongly) accused of sexual harassment. Despite his pleas to the community that the whole thing was a big misunderstanding, the media — as… Continued
December 9: PR NEWS Webinar
December 8th, 2003 by PRNEWSThere’s still time to register for PR NEWS’ Advanced CSR: “Developing & Executing Successful Corporate Social Responsibility Programs” on Tuesday, Dec. 9; 1:30-3 p.m. (ET) Go to http://www.PRandMarketing.com .
Weber Shandwick Veterans Hang Out Their Own Shingle
December 8th, 2003 by PRNEWSSix PR pros from Weber Shandwick last week launched Tier One Partners LLC, a full-service PR firm based in Boston. The six partners are Jeanne Bock, Laura Feng, Marian Hughes, Kim Miller, Sue Parente and… Continued
New Link Between Education Association and U.S. Newswire
December 8th, 2003 by PRNEWSThe Council for Advancement and Support of Education (CASE) said last week that it has partnered with U.S. Newswire to provide news releases and multimedia news distribution services to individual and institutional CASE members nationwide.… Continued
Travels with USA Today
December 8th, 2003 by PRNEWSUSATODAY.com recently made some dramatic changes to its Travel site, offering communications execs new vehicles for both their internal and external clients. Here’s a sampling: A searchable index of the Web’s latest air, hotel, and… Continued
Souring on the CEO spot
December 8th, 2003 by PRNEWSIt’s been a nasty month for some of the nation’s high-profile CEOs, what with the ouster of Boeing CEO Phil Condit; the forced resignation of Conrad Black as CEO of media giant Hollinger International Inc.… Continued