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It’s one of the hottest (but least understood) items in the communications field these days: Search Engine Marketing (SEM), which comprises both Search Engine Optimization (SEO), primarily working with the components of a Web site,… Continued

Launching a new car or truck into the marketplace is a multimillion-dollar effort. Months of investment in design, product specifications, testing and factory tooling often ride on a small window of opportunity to communicate to… Continued

If Jaba the Hut provided the spin to a recent PR NEWS Webinar on how to tie PR measurement to the entire company he might advise: Be one with your search engines. As Greg Jarboe,… Continued

What lessons can PR pros learn from the current mutual-funds scandal? It’s important to note a pattern of four major elements in these situations, according to James E. Lukaszewski, president of the Lukaszewski Group, who… Continued

Most ambitious people dream of becoming leaders, but few think pragmatically about how to get there. When college students are asked about their future careers, they invariably envision an arrow rising without interruption. But all… Continued

Harvey Englander says the world of influence peddling is changing. It’s no good to lobby from the top down anymore, says Englander, a senior vice president of The MWW Group in Los Angeles. You have… Continued

American Publishing LLC 516 Tennessee St. Suite 228 Memphis, TN 38103 http://www.americanmagazine.com 901.312.7711 The Wind-Up Mignonne Wright thinks the country is in need of a serious laugh. “There are lot of problems going on right… Continued

Cable ratings are specks on a wall compared with the nets, but long-term trends favor cable. With people increasingly getting their news from the Web during business hours, running the headlines at 6:30 EDT is… Continued

“We wanted a name for the parent company that would be separate from all of the subsidiaries, giving us maximum flexibility for the future. [Changing a corporate name] is a big undertaking. You don’t want… Continued

In the October 27 issue of PR NEWS the street address for Frequent Flyer was incorrect. It is 3025 Highland Parkway, Downers Grove, Ill. 60515 In the November 10 issue of PR NEWS, Shane Larrabee’s… Continued