"If some spokesman insists on using circular language to answer a question, we have to give him the opportunity to do that, even if the rest of the story makes clear the
absurdity of the spin. Still, it's a shame. What's needed, and often sorely lacking, are executives willing to speak truths, even harsh ones, without couching them in a secret
wink-wink, nudge-nudge, know-what-I-mean language. The code is no more acceptable because it is so thinly veiled. Raise your hand if you think so-and-so left the company because
he wants to spend more time with his family."
- Scott Donaton, editor of Advertising Age, in a December 1 editorial titled, "A Yearning for the Brutal Truth."