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Susan Matthews, president of News Generation, says PR pros need to distinguish their ANR’s from service companies that are essentially “pitching infomercials.” She adds that the pitch must have a local angle, compelling content and… Continued

Some static about the effectiveness about Audio News Releases (ANRs). A new survey of 50 randomly sampled newsrooms in the nation’s top 50 markets says that 96% of newsrooms use outside sources as part of… Continued

Following is a breakdown of PR NEWS’ 2004 editorial schedule. We welcome your inquiries to contribute to the issues listed below. (Contact Matthew Schwartz, mschwartz@pbimedia.com ). Please provide at least three weeks out from the… Continued

As PR execs brace for 2004, what are the hot (read: cool) niche businesses that may need a little PR oomph to help get the message out? A special supplement to The Wall Street Journal… Continued

Edelman – Russell Dubner, an 11-year Edelman veteran, is named general manager of New York’s Corporate & Public Affairs practice. He’ll lead 45 staffers in a practice that comprises CSR, issues and crisis management, employee… Continued

The textbooks will tell you that corporate communications is supposed to be strategic and proactive, yet all too often that theory is discarded amid the fast-forward pace of business life. In today’s time-is-money corporate environment… Continued

The potential audience for Tavis Smiley falls into roughly two camps: There are the devoted listeners, and those who have never heard of the man. When Smiley took his daily, one-hour news magazine to National… Continued

Rodale Inc 400 South 10th St.,Emmaus, Pa. 18098-0099 610.967.5171 http://www.prevention.com The Wind-Up Prevention is pushing some big changes. The Rodale monthly, which is the 11th largest magazine in the country (in league with People and… Continued

For senior communications executives dealing with Sarbanes-Oxley, it may be time to break out the industrial-strength bottle of Tylenol. The clock has officially started to tick on the legislation, which expands the disclosure laws in… Continued

Are senior PR executives their own worst enemy? That’s the inescapable conclusion of a recent Counselors Academy/PR NEWS-sponsored study that looked into the many challenges communications execs are grappling with as they head into 2004.… Continued