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When he was senior VP/Director of Corporate Affairs for OppenheimerFunds in the early 1990s, Rob Densen sensed a huge void in the financial marketplace concerning women and investing. With an endorsement from then-CEO Jon Fossel… Continued

Susan Matthews, president of News Generation, says PR pros need to distinguish their ANR’s from service companies that are essentially “pitching infomercials.” She adds that the pitch must have a local angle, compelling content and… Continued

Are senior PR executives their own worst enemy? That’s the inescapable conclusion of a recent Counselors Academy/PR NEWS-sponsored study that looked into the many challenges communications execs are grappling with as they head into 2004.… Continued

Del Galloway is ready for his close-up. Galloway, who is a partner in the Jacksonville, Fla.-based advertising/PR firm Husk Jennings Galloway + Robinson, soon starts a one-year term as President of the 20,000-member PRSA. For… Continued

The economy seems to be coming out of its three-year coma and that’s encouraging for senior communications execs whose budgets could use fattening and the PR agencies that want to share in the wealth. For… Continued

Following is a breakdown of PR NEWS’ 2004 editorial schedule. We welcome your inquiries to contribute to the issues listed below. (Contact Matthew Schwartz, mschwartz@pbimedia.com ). Please provide at least three weeks out from the… Continued

As PR execs brace for 2004, what are the hot (read: cool) niche businesses that may need a little PR oomph to help get the message out? A special supplement to The Wall Street Journal… Continued

Edelman – Russell Dubner, an 11-year Edelman veteran, is named general manager of New York’s Corporate & Public Affairs practice. He’ll lead 45 staffers in a practice that comprises CSR, issues and crisis management, employee… Continued

The textbooks will tell you that corporate communications is supposed to be strategic and proactive, yet all too often that theory is discarded amid the fast-forward pace of business life. In today’s time-is-money corporate environment… Continued

The potential audience for Tavis Smiley falls into roughly two camps: There are the devoted listeners, and those who have never heard of the man. When Smiley took his daily, one-hour news magazine to National… Continued