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As PR execs brace for 2004, what are the hot (read: cool) niche businesses that may need a little PR oomph to help get the message out? A special supplement to The Wall Street Journal… Continued

Edelman – Russell Dubner, an 11-year Edelman veteran, is named general manager of New York’s Corporate & Public Affairs practice. He’ll lead 45 staffers in a practice that comprises CSR, issues and crisis management, employee… Continued

It started with a one-line e-mail a PR executive sent to a buddy of his who happens to be to a television producer in Los Angeles. It culminated two weeks later with the entire audience… Continued

PR NEWS’ Platinum PR Awards will include a new category in 2004: Most Effective Press Release. The award entries will be due April 5; Look for more information on the awards soon.

I would like to start off this column with a little exercise, as you sit in your office and read this newsletter. All together now. Put your hands up to each side of your head,… Continued

David Orgel, editor-in-chief of Supermarket News, makes sure to cover all the aisles. Like a shopper with a long check-off list, the Fairchild Publications’ weekly breaks down into sections each of the areas found in… Continued

This month we’re going to take a look at trust and the impact a crisis has on the level of trust that an organization inspires from its constituencies. First there’s the AARP, which makes for… Continued

A few years ago in an episode of “The Simpsons,” Homer is (wrongly) accused of sexual harassment. Despite his pleas to the community that the whole thing was a big misunderstanding, the media — as… Continued

PR execs have been chattering for the last year or so how much the Sarbanes-Oxley Act of 2002 has changed the way they conduct business. Now, some numbers help to tell the story. A new… Continued

Hammond, who served as the 1969 PRSA President and was a member of PRSA’s inaugural College of Fellows Class in 1989, died last week in his sleep at his home in Mystic, Conn. He was… Continued