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Ad 2 of Greater Fort Lauderdale – Valerie Milkins (ex-Starmark International) has been appointed PR Chair for Ad 2, a division of the Advertising Federation of Greater Fort Lauderdale that targets young executives working in… Continued

In ‘Beware The Shrinking News Hole’ (PR NEWS, Jan. 12, 2004) the information provided for the story should have been attributed to D S Simon Productions, which produces VNRs. We regret the error.

Fleishman-Hillard said last week that it has formed a strategic alliance with Pegasus Communications, based in Beijing. Terms were not disclosed. The new alliance will serve clients in media relations, market promotion, information, information technology… Continued

With a rapidly expanding audience tuning in to CSR activities, it’s impossible to ignore their growing influence on corporate reputation. In the past 10 years, Cone’s cause- related research has documented Americans’ increasing expectations of… Continued

Since 2001 Verizon Wireless PR has donated nearly 40% of its professional time to a cause marketing plan for abused women, employing everything from sports endorsement to press conferences to get the message out. The… Continued

In the rough-and-tumble world of corporate America, senior PR execs should consider themselves fortunate if they can win that proverbial seat at the table. But with many CEOs still skeptical as to PR’s inherent value,… Continued

Rob Densen, CEO of Tiller LLC, thinks he has a better — and more cost-efficient — way of creating what he calls “cause commerce” initiatives. It’s a new twist on doing well by doing good… Continued

PR NEWS asked CSR specialist Steve Voien, executive VP-director of operations with Edelman’s CSR practice, First&42nd., to provide a bird’s-eye view of CSR trends. As Voien makes clear, studies are starting to convince C-level executives… Continued

With many people starting their daily work grind with a cup of java from Starbucks, it’s not a stretch to say that perhaps millions more of Americans now know a lot more about how coffee… Continued

When he was senior VP/Director of Corporate Affairs for OppenheimerFunds in the early 1990s, Rob Densen sensed a huge void in the financial marketplace concerning women and investing. With an endorsement from then-CEO Jon Fossel… Continued