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It’s one of the great mysteries among media executives: Where did all of the guys (18-to-34-year-olds) go? Recent TV ratings show a significant drop off among members of this age group. While the debate rages… Continued

The Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life… Continued

Think of ARM& HAMMER and it’s easy to envision that bright yellow-and-red box of baking soda, in back of the refrigerator, that absorbs and eliminates food odors. Starting in 1997, however, ARM&HAMMER began selling a… Continued

Crain Communications Inc. 360 North Michigan Ave. Chicago, Ill. 60601 http://www.btobonline.com 312.649.5401 The Wind-Up In early 2000 BtoB was easily running at least 60-page folios, fueled by all of those frothy dot-com dollars. At the… Continued

With advertisers about to plunk down $2.3 million for a 30-second spot during the Super Bowl this Sunday (Feb. 1) in Houston, we thought it would be helpful to list the nation’s top sports radio… Continued

Maril MacDonald, CEO of strategy execution firm Matha MacDonald, and a trustee with the Arthur W. Page Society, will discuss effective ways to communicate with your workers in a contributed article scheduled for next week’s… Continued

It’s not exactly a wake-up call since senior PR execs are well aware of the problem. A cup of ice water splashed on an unwitting face may be more like it. Affirming a trend that’s… Continued

Defensive Web sites let supporters tell your story, even if you have to help them along. “In order for defense sites to be most effective they shouldn’t be formulated as denials by the accused. Instead,… Continued

Michael Jackson has one. So does Martha Stewart. Indictments heard throughout the world. But we are referring to “truth” Web sites, the latest iteration in online communications. Both Jackson and Stewart are using the Internet… Continued

What’s more important to a CEO than the company’s stock price? Try the reputation of the firm, says a new survey released last week by the World Economic Forum (WEF) and Fleishman Hillard International Communications.… Continued