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Tom Flynn, PR Giant in Bay Area, Dies…

December 8th, 2004 by

Flynn, whose career encompassed journalism, politics, government, and corporate communications, died late last month from congestive heart failure. He was 67. Flynn retired in 1995 as senior vp of Public Relations for Bechtel Corporation, the… Continued

Fleishman-Hillard Launches Practice Aimed at Gays and Lesbians…

December 8th, 2004 by

The St. Louis-based PR firm, part of the Omnicom Group, says the practice, called FH Out Front, will involve more than a dozen Fleishman-Hillard staff members in seven markets: Chicago; Kansas City, Mo.; New York;… Continued

Changing [PR] Lanes at Mitsubishi…

December 8th, 2004 by

Another Hyundai executive has defected to Mitsubishi Motors North America (MMNA). Mitsubishi said last week that it hired Bob Martin (ex-product planning chief at Hyundai Motor America to the new post of director-brand marketing, effective… Continued

Media Metrics

December 8th, 2004 by

After the eggnog is tapped and the champagne kicked, many people will take stock of their finances (and credit lines, no doubt). A new year is also a time when a fair share of consumers… Continued

Mark Your Calendar

December 8th, 2004 by

PR-Friendly Events As the year comes to a rapid close, the Best/Worst Lists of 2004 are in full force (look for our own said list in the Dec. 15 issue of PR News). For now,… Continued

New Year’s Resolutions for Both Sides of the Table

December 8th, 2004 by

Earlier this year, the PRSA Counselors Academy and the Corporate Section co-sponsored, with PR News, a survey to better understand the relationships between agencies and their corporate clients (see PR News, May 17, 2004). As… Continued

Why PR Needs Video and Vice Versa

December 8th, 2004 by

By Marco Greenberg, president, Reel Biography The perception of video in the public relations industry needs an extreme makeover. While video is popping up everywhere – individual monitors on Jet Blue, Google Web video searches,… Continued

Why Don’t You Like Me?

November 24th, 2004 by

Reputation Management Have solid sales or a soaring stock price? It doesn’t much matter if your stakeholders have a lousy perception of your company. The latest piece of evidence comes in the form of the… Continued

The ‘All Publicity is Good Publicity’ Theory Turns Into Lousy PR Practice

November 24th, 2004 by

Before it was eclipsed late last week by the “basketbrawl” between the Indiana Pacers and the Detroit Pistons (and several of their fans) the steamy “Monday Night Football” episode had started to take on a… Continued

PR Pulse

November 24th, 2004 by

PUBLIC RELATIONS GOT THE LION’S SHARE ofmarketing spending this year among small businesses, says GartnerG2, a unit of Gartner Inc. The reason? Small business marketers are seeking unique ways to promote their brands and cut… Continued