After the eggnog is tapped and the champagne kicked, many people will take stock of their finances (and credit lines, no doubt). A new year is also a time when a fair share of
consumers exercise their investment options and reevaluate their financial portfolios. Following is the media breakdown for households with bonds, stocks, stock options or other
securities or investments, and what newspapers they read, cable news programs they watch and whether they have a satellite dish (no longer novel but still something of a specialty
item). One common thread: despite the continuing rise of cable TV, local news programs still garner the most eyeballs.
| New York Metro Area | ||
|---|---|---|
| Profile |
% of Target **
|
Target Persons
|
| Watched CNBC (wk)* |
23%
|
1,848,460
|
| Watched CNN (wk) |
36%
|
2,938,480
|
| Watched CNN Headline News (wk) |
20%
|
1,638,300
|
| Watched FOX News Channel (wk) |
30%
|
2,458,490
|
| Watched MSNBC (wk) |
17%
|
1,416,110
|
| Typically watched Local TV news - Evening |
49%
|
4,025,490
|
| Typically watched Local TV news - Late |
25%
|
2,021,830
|
| Typically watched Local TV news - Morning |
38%
|
3,084,490
|
| Household subscribes to satellite dish |
14%
|
1,154,140
|
| New York Times (M-F) |
26%
|
2,102,800
|
| USA Today (M-F) |
6%
|
499,120
|
| Wall Street Journal (M-F) |
10%
|
838,600
|
| New York Times (SUN) |
31%
|
2,523,190
|
| NY Metro Dailies: | ||
| New York Daily News (M-F) |
22%
|
1,794,430
|
| New York Daily News (SUN) |
20%
|
1,604,100
|
| New York Post (M-F) |
18%
|
1,466,000
|
| Newsday (M-F) |
18%
|
1,441,610
|
| Newark Star-Ledger (SUN) |
16%
|
1,343,440
|
| Newsday (SUN) |
15%
|
1,233,690
|
| Newark Star-Ledger (M-F) |
14%
|
1,109,670
|
| Los Angeles Metro Area | ||
|---|---|---|
| Profile |
% of Target **
|
Target Persons
|
| Watched CNBC (wk) |
21%
|
1,004,680
|
| Watched CNN (wk) |
35%
|
1,658,110
|
| Watched CNN Headline News (wk) |
27%
|
1,295,240
|
| Watched FOX News Channel (wk) |
29%
|
1,375,020
|
| Watched MSNBC (wk) |
20%
|
938,730
|
| Typically watched Local TV news - Evening |
57%
|
2,731,000
|
| Typically watched Local TV news - Late |
26%
|
1,264,990
|
| Typically watched Local TV news - Morning |
39%
|
1,846,100
|
| Household subscribes to satellite dish |
26%
|
1,268,130
|
| New York Times (M-F) |
4%
|
198,450
|
| USA Today (M-F) |
5%
|
232,030
|
| Wall Street Journal (M-F) |
8%
|
399,610
|
| Los Angeles Metro Dailies: | ||
| Los Angeles Times (SUN) |
47%
|
2,244,960
|
| Los Angeles Times (M-F) |
38%
|
1,820,520
|
| Orange County Register (SUN) |
16%
|
760,040
|
| Orange County Register (M-F) |
13%
|
632,600
|
| Chicago Metro Area | ||
|---|---|---|
| Profile |
% of Target **
|
Target Persons
|
| Watched CNBC (wk) |
16%
|
558,460
|
| Watched CNN (wk) |
28%
|
1,012,450
|
| Watched CNN Headline News (wk) |
17%
|
609,940
|
| Watched FOX News Channel (wk) |
23%
|
824,940
|
| Watched MSNBC (wk) |
14%
|
499,850
|
| Typically watched Local TV news - Evening |
51%
|
1,797,700
|
| Typically watched Local TV news - Late |
29%
|
1,026,200
|
| Typically watched Local TV news - Morning |
38%
|
1,337,610
|
| Household subscribes to satellite dish |
19%
|
674,880
|
| New York Times (M-F) |
5%
|
172,580
|
| USA Today (M-F) |
5%
|
193,370
|
| Wall Street Journal (M-F) |
9%
|
332,990
|
| Chicago Metro Dailies: | ||
| Chicago Tribune (SUN) |
56%
|
1,998,380
|
| Chicago Tribune (M-F) |
44%
|
1,567,100
|
| Chicago Sun-Times (M-F) |
32%
|
1,133,220
|
| Chicago Sun-Times (SUN) |
28%
|
982,030
|
| Daily Herald (M-F) |
11%
|
406,840
|
| Dallas Metro Area | ||
|---|---|---|
| Profile |
% of Target **
|
Target Persons
|
| Watched CNBC (wk) |
13%
|
289,180
|
| Watched CNN (wk) |
32%
|
730,480
|
| Watched CNN Headline News (wk) |
27%
|
608,610
|
| Watched FOX News Channel (wk) |
22%
|
504,780
|
| Watched MSNBC (wk) |
12%
|
265,180
|
| Typically watched Local TV news - Evening |
53%
|
1,211,780
|
| Typically watched Local TV news - Late |
31%
|
719,800
|
| Typically watched Local TV news - Morning |
39%
|
895,980
|
| Household subscribes to satellite dish |
35%
|
809,470
|
| New York Times (M-F) |
3%
|
73,240
|
| USA Today (M-F) |
9%
|
210,760
|
| Wall Street Journal (M-F) |
6%
|
129,890
|
| Dallas Metro Dailies: | ||
| Dallas Morning News (SUN) |
55%
|
1,252,300
|
| Dallas Morning News (M-F) |
43%
|
980,890
|
| Dallas Morning News (SAT) |
31%
|
702,620
|
| (Ft. Worth) Star-Telegram (SUN) |
27%
|
625,220
|
| (Ft. Worth) Star-Telegram (M-F) |
24%
|
540,580
|
| (Ft. Worth) Star-Telegram (SAT) |
20%
|
452,950
|
| Phoenix Metro area | ||
|---|---|---|
| Profile |
% of Target **
|
Target Persons
|
| Watched CNBC (wk) |
21%
|
329,620
|
| Watched CNN (wk) |
32%
|
500,390
|
| Watched CNN Headline News (wk) |
28%
|
445,970
|
| Watched FOX News Channel (wk) |
39%
|
620,800
|
| Watched MSNBC (wk) |
23%
|
358,500
|
| Typically watched Local TV news - Evening |
56%
|
882,270
|
| Typically watched Local TV news - Late |
25%
|
396,580
|
| Typically watched Local TV news - Morning |
34%
|
543,190
|
| Household subscribes to satellite dish |
27%
|
427,590
|
| New York Times (M-F) |
4%
|
64,150
|
| USA Today (M-F) |
13%
|
201,070
|
| Wall Street Journal (M-F) |
5%
|
78,520
|
| Phoenix Metro Dailies: | ||
| Arizona Republic (SUN) |
67%
|
1,061,320
|
| Arizona Republic (M-F) |
57%
|
897,710
|
| East Valley Tribune (SUN) |
11%
|
178,110
|
| East Valley Tribune (M-F) |
11%
|
168,270
|
| Minneapolis-St. Paul Metro Area | ||
|---|---|---|
| Profile |
% of Target **
|
Target Persons
|
| Watched CNBC (wk) |
15%
|
257,800
|
| Watched CNN (wk) |
28%
|
487,990
|
| Watched CNN Headline News (wk) |
25%
|
441,720
|
| Watched FOX News Channel (wk) |
19%
|
327,620
|
| Watched MSNBC (wk) |
11%
|
197,550
|
| Typically watched Local TV news - Evening |
62%
|
1,088,070
|
| Typically watched Local TV news - Late |
31%
|
535,980
|
| Typically watched Local TV news - Morning |
35%
|
615,590
|
| Household subscribes to satellite dish |
21%
|
359,400
|
| New York Times (M-F) |
2%
|
40,620
|
| USA Today (M-F) |
7%
|
125,950
|
| Wall Street Journal (M-F) |
5%
|
85,340
|
| Minneapolis-St. Paul Metro Dailies: | ||
| Minneapolis Star Tribune (SUN) |
60%
|
1,041,140
|
| Minneapolis Star Tribune (M-F) |
48%
|
838,730
|
| St. Paul Pioneer Press (SUN) |
31%
|
541,890
|
| St. Paul Pioneer Press (M-F) |
28%
|
495,380
|