Subscription Content

PR Research Shouldn’t Be Like Digging Through The Sahara With A Teaspoon

December 15th, 2004 by

PR research in corporate America is deeply divided right now. Maybe increased skepticism about Iraq or the nasty election process contributed to divisiveness in our field, but for whatever reasons, 2004 was a tough year… Continued

Old Habits Die Hard: Survey Says Print Still Most Important Media To Monitor

December 15th, 2004 by

Despite the explosive growth in cable channels – not to mention the digital lurch – the overwhelming majority of corporate PR managers continue to place the most importance on print placements, according to an exclusive… Continued

Exit With Style: Planning For The ‘Living’ Transition

December 15th, 2004 by

By Susie Brousseau/Compass Bank Living-transition planning is designed to keep a business as profitable and as valuable as possible when ownership changes hands, thus maximizing returns to the owner. Today, more than ever, business owners… Continued

Meet Your New CEO With A Smile And An Action Plan

December 15th, 2004 by

Southwest Airlines’ CEO James F. Parker resigns abruptly in July, citing “personal reasons,” including the “draining” nature of the job. Nike CEO Phil Knight calls it quits in November, with nary an explanation for his… Continued

Industry Veteran Says PR Continues to Suffer from 9-11

December 8th, 2004 by

Spending on PR and marketing was significantly curtailed in the immediate aftermath of the September 11 attacks, causing countless layoffs throughout the PR field. More than three years later, however, many PR executives say the… Continued

Correction

December 8th, 2004 by

In the Nov. 24 issue of PR News, we incorrectly identified research firm GartnerG2 as “Gartner 2.” We apologize for the error.

Overheard

December 8th, 2004 by

PR Protectorates “PR’s iron control of the players themselves has created a vacuum where rumors, fancies and imagination run absolutely riot and the line between truth and fiction is utterly blurred.” — Liz Smith, whose… Continued

Tom Flynn, PR Giant in Bay Area, Dies…

December 8th, 2004 by

Flynn, whose career encompassed journalism, politics, government, and corporate communications, died late last month from congestive heart failure. He was 67. Flynn retired in 1995 as senior vp of Public Relations for Bechtel Corporation, the… Continued

Fleishman-Hillard Launches Practice Aimed at Gays and Lesbians…

December 8th, 2004 by

The St. Louis-based PR firm, part of the Omnicom Group, says the practice, called FH Out Front, will involve more than a dozen Fleishman-Hillard staff members in seven markets: Chicago; Kansas City, Mo.; New York;… Continued

Changing [PR] Lanes at Mitsubishi…

December 8th, 2004 by

Another Hyundai executive has defected to Mitsubishi Motors North America (MMNA). Mitsubishi said last week that it hired Bob Martin (ex-product planning chief at Hyundai Motor America to the new post of director-brand marketing, effective… Continued