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CAMPAIGN TYPE: Media Relations TIMEFRAME: July 2003 – March 2004 BUDGET: $100,000 Juniper Networks makes high-end networking equipment for telecom carriers, and competes head-on with Cisco, but it’s not competition in the traditional sense. In… Continued

Reputation Management Have solid sales or a soaring stock price? It doesn’t much matter if your stakeholders have a lousy perception of your company. The latest piece of evidence comes in the form of the… Continued

Before it was eclipsed late last week by the “basketbrawl” between the Indiana Pacers and the Detroit Pistons (and several of their fans) the steamy “Monday Night Football” episode had started to take on a… Continued

PUBLIC RELATIONS GOT THE LION’S SHARE ofmarketing spending this year among small businesses, says GartnerG2, a unit of Gartner Inc. The reason? Small business marketers are seeking unique ways to promote their brands and cut… Continued

One of the PR industry’s most chronic problems is the old bait and switch. To wit, PR agency heads meet the potential client and, after a successful dog-and-pony show, get the business. But when it… Continued

By Richard Fouts All communications professionals have been tapping technology for years, especially the Web and e-mail, to reduce costs, expand reach and give customers more personal experiences. But how can PR pros take advantage… Continued

Encouraging signs abound for technology markets – all of which play into PR services – including a four-year high for the technology-laden NASDAQ, the voter initiative in California to pump $3 billion in stem-cell research… Continued

APCO Worldwide – Roger Lowe (ex-Columbus Dispatch/Porter Novelli), a veteran journalist who spent 21 years as a bureau chief and reporter for Ohio newspapers, joins the firm’s Public Affairs practice in a senior role; Mike… Continued

In the Nov. 17 issue of PR News, an article on former AT&T PR Manager Dick Martin incorrectly stated the name of his contact. Her name is Kama Timbrell, ktimbrell@amanet.org. In the same issue, the… Continued

We’re taking a break to celebrate Thanksgiving. We will not publish PR News on December 1 but will return with a full issue on December 8. Happy Holiday!