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It used to be that so-called cause marketing was a convenient way for companies to toss some money at a cause in return for some goodwill–albeit fleeting –from the public. With apologies to Bob Dylan,… Continued

Although there remains a significant gap between talking about PR measurement and actually doing it, measurement is still the biggest concern among PR execs as they head into 2005, according to an exclusive PR News/Counselors… Continued

Depending on whom you ask, the internet in 2005 will have a much greater impact on marketing communications or it will continue to be used to augment more traditional communications a la print and broadcast.… Continued

The former Senate Majority Leader (and Republican presidential candidate in 1996) will provide strategic advice to APCO’s clients in international and domestic legislative policy and regulatory affairs as well on health-care policy and related matters…Contact:… Continued

Like a Swiss watch, every January many people insist they’re going to join a fitness club (to shed all those unsightly pounds gained from gorging during the holidays), but seldom follow up. Until next January,… Continued

At the Home Safety Council, Director of Education and Outreach Sarah Miles wants the steak and the sizzle. “I have worked with PR firms in the past that have concentrated just on the number of… Continued

CAMPAIGN TYPE: Media Relations TIMEFRAME: November 2001 – ongoing In 2001, the Home Safety Council (HSC) approached PR agency Brand Resources Group (Atlanta) to help get the media interested in bumps, bruises, scrapes and shattered… Continued

The Big Picture As the globe’s major (corporate, political, academic and media) players descend on Davos, Switzerland, this coming January for the World Economic Forum’s annual meeting, a preliminary survey shows that while the 2,000… Continued

PR research in corporate America is deeply divided right now. Maybe increased skepticism about Iraq or the nasty election process contributed to divisiveness in our field, but for whatever reasons, 2004 was a tough year… Continued

Despite the explosive growth in cable channels – not to mention the digital lurch – the overwhelming majority of corporate PR managers continue to place the most importance on print placements, according to an exclusive… Continued