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Although there remains a significant gap between talking about PR measurement and actually doing it, measurement is still the biggest concern among PR execs as they head into 2005, according to an exclusive PR News/Counselors… Continued

We’re going to take a little downtime to ring in the New Year, so PR News will not be published on Dec. 29, 2004. We will return with a full issue on Jan. 5, 2005.… Continued

CAMPAIGN TYPE: Media Relations TIMEFRAME: November 2001 – ongoing In 2001, the Home Safety Council (HSC) approached PR agency Brand Resources Group (Atlanta) to help get the media interested in bumps, bruises, scrapes and shattered… Continued

The Big Picture As the globe’s major (corporate, political, academic and media) players descend on Davos, Switzerland, this coming January for the World Economic Forum’s annual meeting, a preliminary survey shows that while the 2,000… Continued

PR research in corporate America is deeply divided right now. Maybe increased skepticism about Iraq or the nasty election process contributed to divisiveness in our field, but for whatever reasons, 2004 was a tough year… Continued

Despite the explosive growth in cable channels – not to mention the digital lurch – the overwhelming majority of corporate PR managers continue to place the most importance on print placements, according to an exclusive… Continued

By Susie Brousseau/Compass Bank Living-transition planning is designed to keep a business as profitable and as valuable as possible when ownership changes hands, thus maximizing returns to the owner. Today, more than ever, business owners… Continued

Southwest Airlines’ CEO James F. Parker resigns abruptly in July, citing “personal reasons,” including the “draining” nature of the job. Nike CEO Phil Knight calls it quits in November, with nary an explanation for his… Continued

Corporate social responsibility (CSR) has become a white-hot issue in the nation’s boardrooms. But CSR efforts could be leading companies astray, according to the latest report from CSRwatch.com, which was launched in 2004 to spotlight… Continued

Part of the Pentagon’s PR plan is under fire. The Los Angeles Times reported earlier this month that the military – using a carefully worded statement – had purposely misled CNN (in a report that… Continued