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COMPANY: Diageo PR AGENCY: Westhill Partners CATEGORY: Corporate Social Responsibility/Community Affairs BUDGET: N/A TIMEFRAME: 2001-2004 When it comes to liquor giant Diageo’s global commitment to social causes and civic involvement, you might say it all… Continued

The driving force behind the International Public Relations Research Conference, now in its eighth year, is to sit and discuss research pertaining solely to public relations. More than 70 papers describing research, theory and case… Continued

The last few weeks of news might have you believing that everyone with a computer is dosing on blogs (the shortened form of the original “Web logs”). But it’s just more “inside baseball” within media… Continued

According to “DefineThat,” a snappy little service on the Internet, public relations is “a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deals with issues rather than products or… Continued

It may be taboo in public relations, but Heath Shackleford, PR manager at American Healthways Inc. (Nashville), admits that he “always hated press releases.” But he changed his tune about the effectiveness of press releases… Continued

Bank Rhode Island — Marie T. van Luling (ex-Manning Selvage & Lee/Aetna Life & Casualty) has joined the Providence, R.I.-based bank as senior vp/marketing and corporate communications. She will be responsible for managing all communications… Continued

“The institutional and investor communities want CEOs who are more likely to fly under the radar, eschewing personal acclaim in favor of team-building and corporate success. In demand are corporate leaders who don’t think of… Continued

While the job market for PR has in the last few years been on the sluggish side, the rest of the decade is quite promising for a PR career. The latest issue of Fortune (March… Continued

By Richard Laermer A consultation with me was recently was auctioned for charity — don’t ask. My winner, Pauline from Tampa, runs a strangely exciting business of duplicating X-rays for court cases, and she is… Continued

Nearly six out of 10 women say they have “much more” on their minds now compared with five years ago, says a new survey. Perhaps more important for marketers is that 62% of women say… Continued