Subscription Content

The 30-second ad – for years one of the major arrows in marketing’s quiver – has begun its final descent. “Appointment” television — in which the entire family gathers around the set for its favorite… Continued

By John Echeveste/Valencia, Perez & Echeveste Public Relations The Hispanic market is probably the hottest segment on the national public-relations landscape today, and why not? With a population approaching 40 million and more than $700… Continued

When Edelman’s Hispanic Marketing practice, Diversity Solutions, launched in 1998, the unit had just two full-time employees who worked out of the PR firm’s New York office. They spent most of their time on media… Continued

The name “Kryptonite” could not have been more appropriate for a case that demonstrated how the blogosphere can bring an otherwise strong company to its knees. Late last year, Kryptonite (Canton, Mass.) had to recall… Continued

The ouster last week of Boeing CEO Harry Stonecipher — after he admitted to an affair with a female employee – is just the latest in a string of scandals at the aerospace giant. A… Continued

That MaryLee Sachs has been appointed chairman of Hill & Knowlton USA. Sachs, who has been president-CEO of the U.S. company since 2002, will manage all U.S. practices.

Hoping to narrow the (often significant) gap between sales and marketing, SHIFT Communications (Watertown, Mass.) is now marketing its “PR: Sales Extranet,” an online repository that’ll give sales teams up-to-date company news, sales tools and… Continued

When General Motors was looking for a celebrity vehicle to appeal to the Latino community, the actor Jimmy Smits was found to be the best fit. And when Philips Consumer Electronics was looking for the… Continued

Video didn’t kill the radio star nor have DVDs, cellphones, MP3 players, TiVo or – we bet – whatever is the next technology product to whet consumer appetites. “Radio Today,” a recent report from Arbitron… Continued

While a majority of agency executives are spared from dealing with (corporate) procurement departments during the negotiating process, those who do are frustrated by having to answer to executives they say haven’t a clue about… Continued