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CLIENT: The American Heart Association PR AGENCY: Cone Inc. CATEGORY: Cause-Related Marketing BUDGET: N/A TIMEFRAME: February 2004-February 2005 Heart disease is the Number One killer of women in the United States today. It was this… Continued

If you want to know who helped propel President George W. Bush toward his second term in the White House, you can thank the elite 10% of the population, which apparently drives what the other… Continued

Quick…name the fifth-largest television network in the United States. No, it’s not CNN. With 130 million viewers a month, the fifth largest is “Banana-Vision,” the informal moniker for the Wal-Mart TV Network. For those of… Continued

Radio may be resilient in the face of myriad new technologies (PR News, March 9), but it’s a totally different tune when it comes to getting your message on the airwaves. A recent survey of… Continued

The 30-second ad – for years one of the major arrows in marketing’s quiver – has begun its final descent. “Appointment” television — in which the entire family gathers around the set for its favorite… Continued

By John Echeveste/Valencia, Perez & Echeveste Public Relations The Hispanic market is probably the hottest segment on the national public-relations landscape today, and why not? With a population approaching 40 million and more than $700… Continued

When Edelman’s Hispanic Marketing practice, Diversity Solutions, launched in 1998, the unit had just two full-time employees who worked out of the PR firm’s New York office. They spent most of their time on media… Continued

The name “Kryptonite” could not have been more appropriate for a case that demonstrated how the blogosphere can bring an otherwise strong company to its knees. Late last year, Kryptonite (Canton, Mass.) had to recall… Continued

While its 2003 revenue of just $70.6 million made it unable to spend the big bucks of competitors like Microsoft, Raindance still had to identify a finite group of suspects open to using its product.… Continued

CLIENT: Raindance Communications PR: Ogilvy Public Relations Worldwide BUDGET: N/A TIMEFRAME: September – November 2004 200442004 The business world at large has been slow to warm to the promise of Web conferencing, a technological advance… Continued