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By Richard Laermer A consultation with me was recently was auctioned for charity — don’t ask. My winner, Pauline from Tampa, runs a strangely exciting business of duplicating X-rays for court cases, and she is… Continued

Nearly six out of 10 women say they have “much more” on their minds now compared with five years ago, says a new survey. Perhaps more important for marketers is that 62% of women say… Continued

CEOs want to see results, like an ad or a Web site, but such a sure-fire way of measuring – and then presenting – the less-tangible PR effort has proved elusive. However, Ed Moed, managing… Continued

In an era of viral marketing, hoaxes involving vomiting waiters, suicide bombers, decapitated cats and e-mails wrongly accusing companies of anti-war sentiments, how do you control a brand’s image? All of the above examples have… Continued

Armstrong Williams’ debut yesterday (March 15) as co-host of “Drive Time Dialogue” on WWRL AM radio (New York) plays right into the notion that there’s no such thing as bad press. Williams has been embroiled… Continued

“Celebrity Poker Showdown” (on Bravo) seems to be one of the most omnipresent TV shows this side of MTV’s “The Real World.” Once a staple of late-night programming on ESPN, gambling-related fare has hit the… Continued

CLIENT: The American Heart Association PR AGENCY: Cone Inc. CATEGORY: Cause-Related Marketing BUDGET: N/A TIMEFRAME: February 2004-February 2005 Heart disease is the Number One killer of women in the United States today. It was this… Continued

If you want to know who helped propel President George W. Bush toward his second term in the White House, you can thank the elite 10% of the population, which apparently drives what the other… Continued

Quick…name the fifth-largest television network in the United States. No, it’s not CNN. With 130 million viewers a month, the fifth largest is “Banana-Vision,” the informal moniker for the Wal-Mart TV Network. For those of… Continued

Radio may be resilient in the face of myriad new technologies (PR News, March 9), but it’s a totally different tune when it comes to getting your message on the airwaves. A recent survey of… Continued