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CEOs want to see results, like an ad or a Web site, but such a sure-fire way of measuring – and then presenting – the less-tangible PR effort has proved elusive. However, Ed Moed, managing… Continued

In an era of viral marketing, hoaxes involving vomiting waiters, suicide bombers, decapitated cats and e-mails wrongly accusing companies of anti-war sentiments, how do you control a brand’s image? All of the above examples have… Continued

COMPANY: Dell Inc. PR AGENCY: GCI Read-Poland CATEGORY: Environmental Communications BUDGET: $500,000 globally TIMEFRAME: 2004 It was an increasing problem we all faced: what to do with our old computer(s) collecting dust in the attic.… Continued

By Helene Sheeler-Johnson The one thing you can bet your bottom dollar won’t change in this ever-changing world of technology is that every red cent of your budget will be scrutinized–right down to that bottom… Continued

The ouster last week of Boeing CEO Harry Stonecipher — after he admitted to an affair with a female employee – is just the latest in a string of scandals at the aerospace giant. A… Continued

That MaryLee Sachs has been appointed chairman of Hill & Knowlton USA. Sachs, who has been president-CEO of the U.S. company since 2002, will manage all U.S. practices.

Hoping to narrow the (often significant) gap between sales and marketing, SHIFT Communications (Watertown, Mass.) is now marketing its “PR: Sales Extranet,” an online repository that’ll give sales teams up-to-date company news, sales tools and… Continued

When General Motors was looking for a celebrity vehicle to appeal to the Latino community, the actor Jimmy Smits was found to be the best fit. And when Philips Consumer Electronics was looking for the… Continued

Armstrong Williams’ debut yesterday (March 15) as co-host of “Drive Time Dialogue” on WWRL AM radio (New York) plays right into the notion that there’s no such thing as bad press. Williams has been embroiled… Continued

“Celebrity Poker Showdown” (on Bravo) seems to be one of the most omnipresent TV shows this side of MTV’s “The Real World.” Once a staple of late-night programming on ESPN, gambling-related fare has hit the… Continued