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The battle for Web search-engine supremacy got a new player last month after media mogul Barry Diller (ABC, Fox) purchased Ask Jeeves in a $1.85 billion stock deal. Diller is sure to put serious resources… Continued

COMPANY: Deloitte & Touche USA PR AGENCY: Deloitte Services CATEGORY: Corporate Social Responsibility BUDGET: $300,000 TIMEFRAME: September 2004-ongoing CSR WINNER: Business Ethics Communications When global financial giant Deloitte & Touche was searching for a concept… Continued

During the last year or so, the burgeoning word-of-mouth, viral- and buzz-marketing industries have coalesced to the point of launching trade associations to represent, promote and police the sectors. While the Word of Mouth Marketing… Continued

This is the first installment of a special series focusing on measurement as it relates to a particular aspect of public relations. With the competitive environment growing ever more challenging, businesses need to leverage their… Continued

What’s atop the agenda for the next generation of business leaders? Trust? Crisis management? Wrong on both accounts. Despite the current din on how crucial it is for companies to wrap their arms around those… Continued

Katie Paine calls them “cyber-whiners,” a reference to the huge number of bloggers who, in a very short period, have altered the online landscape — and created another wrinkle in the rough-and-tumble world of PR… Continued

By Michael Herman/chairman & CEO, Epley Associates Inc. In perusing recent news stories, it struck me that there often is little difference in dealing with natural disasters and those man-made. PR professionals dealing with multiple… Continued

It’s the rare company that hasn’t been slammed with a public-relations crisis. Depending on how severe the damage – and how quickly the wound is cauterized – companies can either fess up and regroup or… Continued

We’ve all heard of “influentials” or that 10% of individuals in the United States who — through their insatiable appetite for politics, policy and government — influence the other 90% of us on all sorts… Continued

According to “DefineThat,” a snappy little service on the Internet, public relations is “a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deals with issues rather than products or… Continued