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The following list preps your CEO for a broadcast TV interview that is more than just a 60-second stock performance update on CNBC’s “Power Lunch.” (Most of these items are useful for print and radio,… Continued

COMPANY: Office Depot, Inc PR AGENCY: JKG Communications CATEGORY: Corporate Social Responsibility BUDGET: $557,000 TIMEFRAME: 2003-2004 CSR WINNER: Philanthropy Communications “I’ve got the best job in the whole company because I get to see the… Continued

While blogs continue to multiply on the Internet at the same rate as wire hangers in closets, reports about blogs and blogging constitute their own growth category. The latest report, “Blogs: Betting with House Money,”… Continued

The Ketchum and Fleishman-Hillard scandals that have been brewing for the last few months (PR News, Jan. 26) have left us wondering whether the controversies will prevent young people from joining the PR profession. If… Continued

The first quarterly CMO RealityCheck provides a roadmap for PR pros who want a faster route to the company’s top marketing dog. The quarterly poll, which was distributed to nearly 8,000 qualified CMO subscribers (534… Continued

In the heat of a crisis, it may be forgivable for PR executives to think they are engaged in a life-and-death battle. But for Joseph Sanchez, it was the real deal. Sanchez, a National Guard… Continued

When it comes to the debate about corporate social responsibility (CSR) — and whether companies can really do well by doing good — the gloves are off. A study released earlier this year by CSR… Continued

We’ve all heard of “influentials” or that 10% of individuals in the United States who — through their insatiable appetite for politics, policy and government — influence the other 90% of us on all sorts… Continued

firm co-founded by Maril Gagen MacDonald in 1998. Along with the name change, the company, which has worked with such clients as Accenture, McDonald’s and Whirlpool Corp., will now offer clients coaching, diversity strategies and… Continued

It probably was not a matter of when but who would be the first PR-related group to recognize blogs (online Web logs), which are all the rage right now (at least among the media cognoscenti,… Continued