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By Andrew Gilman The past month has featured two strikingly similar media stakeouts: the media frenzy surrounding the death of Terri Schiavo followed by the global coverage of Pope John Paul II’s demise and subsequent… Continued

The mystics and statistics say that if you want to reach younger people, the Web is the way to go. Nevertheless, as a recent study from the Pew Internet and American Life Project indicates, it’s… Continued

COMPANY: The American Kennel Club PR AGENCY: In-house CATEGORY: Community Relations BUDGET: $46,000 TIMEFRAME: September 2003 Before Daisy Okas arrived as associate vice president/communications at the American Kennel Club’s (AKC) New York City headquarters in… Continued

For PR execs hoping to build their brands by using the blogosphere, let the buyer beware. Last October, Mazda North America (Irvine, Calif.) posted a “HalloweenM3” blog – containing only Mazda-made TV commercials – that… Continued

I read with more than passing interest your March 30, 2005, article by Katie Paine, “Why Can’t PR Pros Follow Their Own Advice? Tackling The Ketchum, Fleishman Scandals.” While I will not attempt to right… Continued

Diversity is one of the biggest problems facing the PR profession, which is still a predominately white — and quite chummy — world despite dramatic changes in the country’s demographics (see PR News, Feb. 9,… Continued

That veteran PR executive Peter Himler (ex-Burson-Marsteller), PR News’ Media Relations Executive of the Year (see PR News, Oct. 4, 2004), is now a free agent after stepping down earlier this month as Edelman’s chief… Continued

After a typically grueling workweek, on the weekends many CEOs like to hit the links to improve their golf game and get a little downtime before heading back to the grind. But now there’s a… Continued

Poor Jack Nicholson. Well, not exactly Jack, but his beloved Los Angeles Lakers, who are missing the NBA playoffs–which tip off this Saturday (April 23)–for the first time since the 1993-94 campaign. But Jack isn’t… Continued

It may not rank up there with the first moon walk or man’s discovery of a polio vaccine, but if you ask Shift Communications, its new “LeadSensor” methodology is the equivalent of one giant leap… Continued