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In journalism, there is the “buried lead,” in which the essence of the news story being written is buried somewhere on the jump page rather than the first or second paragraphs. For PR managers, the… Continued

Employee Communications: So Close Yet So Far Sure, we all get a little laugh after realizing we sent an e-mail to someone who is sitting about two feet away when it would have been easier… Continued

Summer’s here and the time is right– to build PR ties to the most popular markets for remodeling homes. For the biggest bang for you buck, forget about hitting the places where people live on… Continued

When Meghan Magner became VP of marketing at the 150-year-old, highly respected national law firm of Ropes & Gray three years ago, she noticed that the firm hadn’t paid much attention to PR. Not good,… Continued

Nipping It In The Bud When it comes to the numbers of crises faced by U.S. businesses last year, 2004 proved to be a relatively calm period compared with other recent, more scandal-wracked years, according… Continued

This is the first of a two-part series focusing on how research can help maximize the returns on the events you plan and execute to help get your company’s message out. Part Two, which will… Continued

By Michael Smith/Director, Graduate Program in Professional Communication-La Salle Univ. Since the collapse of communism in 1989, Eastern European public relations has developed in 16 years the same public relations practices, professional associations, and business… Continued

When managers of Edelman Europe met for an affiliate meeting in Barcelona, Spain, late last year, one question kept on creeping into the conversation: when are we going to open up shop in Poland? “Enough… Continued

The jones for e-mail is getting acute. According to new surveys by AOL and Opinion Research Corp., as reported by Emarketer, AOL users are starting to rely on e-mail just as much as they do… Continued

With the explosion in ethnic media in the last 20 years — ranging from radio stations specifically geared to blacks to Spanish-language TV channels Univision and Telemundo — PR and marketing execs have had a… Continued