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15 To Watch

June 15th, 2005 by

Like every other high-profile industry, public relations has its phenoms — you know, those hungry, hard-working kids who, through sheer talent and tenacity, manage — like cream — to rise to the top with a… Continued

PR Pulse

June 8th, 2005 by

A recent survey by the Pew Internet & American Life Project shows that e-mail users are receiving slightly more spam (junk e-mail) than before, but they are minding it less. While more than half of… Continued

More Spending Spurs Bigger Role For PR In Product Placement

June 8th, 2005 by

Amid last month’s crowning of new “American Idol” Carrie Underwood was a reminder that, as part of her various prizes, Underwood would get her very own Marquis Jet Card. The card, which caters to individuals… Continued

Survey On Multicultural PR Pros Shows Major Barriers To Diversity

June 8th, 2005 by

There’s one at nearly every PR-related conference: a session devoted to how crucial it is that the profession build a more diverse workforce if it wants to be able to respond to dramatic and ongoing… Continued

‘The Science Beneath the Art’ (Exclusive to

June 8th, 2005 by

Does familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate… Continued

Media Metrics

June 8th, 2005 by

Although the recording industry continues to get rocked by the sharing of online music files – why buy the CD when you can download the tunes for free? – one of the more lucrative spaces… Continued

Sex, Drugs And Re-Affirming The Dangers Of HIV/AIDS

June 8th, 2005 by

CLIENT: AIDS Foundation of Chicago (AFC) PR AGENCY: Public Communications Inc. TIMEFRAME: January-March 2004 Following years of complacency, stories about HIV/AIDS are now back in the media spotlight. There are several reasons for the change:… Continued

Corporate Citizenship: Doing Well By Doing Good

June 8th, 2005 by

If anyone doubts that corporate citizenship is here to stay, he or she should heed the words of Carol Cone, the PR doyenne who heads Cone Inc., a Boston-based strategic marketing and communications firm. “Corporate… Continued

Letter To The Editor

June 8th, 2005 by

Your column ‘A Conundrum For The Counselors’ (May 25) misleads readers by not crediting the “industry-wide” collaboration at work here. It involves much more than PR counselors, including corporations, government, educators, and the media. There… Continued

How PR Patches Into The Consumer-Electronics Space

June 8th, 2005 by

By Kurt Genden And Brian Williams Driven by dynamic industry growth, today’s consumer-electronics news environment is moving forward at a pace unimagined five years ago. U.S. sales growth of consumer electronics rose more than 11%… Continued