Like every other high-profile industry, public relations has its phenoms — you know, those hungry, hard-working kids who, through sheer talent and tenacity, manage — like cream — to rise to the top with a… Continued
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More Spending Spurs Bigger Role For PR In Product Placement
June 8th, 2005 by PRNEWSAmid last month’s crowning of new “American Idol” Carrie Underwood was a reminder that, as part of her various prizes, Underwood would get her very own Marquis Jet Card. The card, which caters to individuals… Continued
Survey On Multicultural PR Pros Shows Major Barriers To Diversity
June 8th, 2005 by PRNEWSThere’s one at nearly every PR-related conference: a session devoted to how crucial it is that the profession build a more diverse workforce if it wants to be able to respond to dramatic and ongoing… Continued
‘The Science Beneath the Art’ (Exclusive to
June 8th, 2005 by PRNEWSDoes familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate… Continued
Media Metrics
June 8th, 2005 by PRNEWSAlthough the recording industry continues to get rocked by the sharing of online music files – why buy the CD when you can download the tunes for free? – one of the more lucrative spaces… Continued
Sex, Drugs And Re-Affirming The Dangers Of HIV/AIDS
June 8th, 2005 by PRNEWSCLIENT: AIDS Foundation of Chicago (AFC) PR AGENCY: Public Communications Inc. TIMEFRAME: January-March 2004 Following years of complacency, stories about HIV/AIDS are now back in the media spotlight. There are several reasons for the change:… Continued
Corporate Citizenship: Doing Well By Doing Good
June 8th, 2005 by PRNEWSIf anyone doubts that corporate citizenship is here to stay, he or she should heed the words of Carol Cone, the PR doyenne who heads Cone Inc., a Boston-based strategic marketing and communications firm. “Corporate… Continued
Letter To The Editor
June 8th, 2005 by PRNEWSYour column ‘A Conundrum For The Counselors’ (May 25) misleads readers by not crediting the “industry-wide” collaboration at work here. It involves much more than PR counselors, including corporations, government, educators, and the media. There… Continued
How PR Patches Into The Consumer-Electronics Space
June 8th, 2005 by PRNEWSBy Kurt Genden And Brian Williams Driven by dynamic industry growth, today’s consumer-electronics news environment is moving forward at a pace unimagined five years ago. U.S. sales growth of consumer electronics rose more than 11%… Continued