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Just when you think you assume you’re doing everything right, it’s amazing how many things can go wrong. Take Newsweek, whose editors thought they had a solid source on an upcoming report about prisoner abuses… Continued

After years of getting short shrift from financially stressed clients and marketers, PR services are on the upswing, according to the third annual “Public Relations Generally Accepted Practices Study.” The study, published by the USC… Continued

“The business is out there for PR professionals to get,” says Mike Schultz, publisher of RainToday.com, an online magazine that focuses on marketing, PR and selling for professional services firms. “But it’s not like the… Continued

CLIENT: Crohn’s & Colitus Foundation of America PR AGENCY: PFS Marketwyse TIMEFRAME: January 2005 It all began when Roger Koman’s 13- and 10-year-old children started enthusing about the Lance Armstrong Foundation’s “Wear Yellow Live Strong”… Continued

It’s been ugly for some time now. Your clients’ adversaries aren’t just trying to win a lawsuit here or recall a product there. They’ve developed an ever-more-interconnected skein of interest groups, public advocates and lawyers… Continued

Good news for hugh swaths of Canadian forest, but (more) bad news for newspaper publishers (and PR execs conditioned to working with print): A recent survey from JupiterResearch shows that the number of online adults… Continued

Considering that, just a few years ago, most of us weren’t measuring our PR initiatives at all — and very few were focused on “outcomes” — a significant amount of progress has been made on… Continued

The recent article “Debunking Journalistic Myths” (PR News, May 18, 2005) reported on the ‘2004 Newswire Awareness Survey’ conducted by Brodeur Worldwide. The article stated that some 10,000 journalists were surveyed when, in fact, only… Continued

For the fourth quarter running, software powerhouse Microsoft topped the Delahaye quarterly index of how media coverage affects the corporate reputations of the largest U.S. companies. No surprise there, but others validate the old adage… Continued

While it’s still true that money makes the world go round — for small and medium businesses, at any rate — e-mail and the Web similarly have become critical in propelling movement forward, according to… Continued