Media Metrics

Washington, D.C., of course, is a company town (politics), as is Los Angeles (movies). In a similar vein, Florida wins hands down as the Amusement Park Capital of the World
(although the other two venues certainly provide high entertainment value).

This week's indexed results -- the highest concentration of people attending theme parks in a 12-month period -- show that seven of the Top 10 markets for theme parks are in
the Sunshine State.

With summer shifting into high gear, we thought it would be useful, per Delahaye, to provide a bit of a scratch sheet for the most popular destinations for amusement-
park enthusiasts.

Orlando, home to the mother of (or maybe son of, if you put the original Disneyland in context) all amusement parks, Walt Disney World, takes the top slot, with
St. Petersburg to show and Melbourne to place.

Along with several other locales in Florida, Los Angeles (Knott's Berry Farm, Universal Studios), San Diego (The San Diego Zoo) and Virginia Beach
(Busch Gardens) flesh out the rest of the list for PR ties to theme parks. PRN

Going for a ride?

MAJOR THEME PARK ATTENDANCE IN THE PAST 12 MONTHS: NATIONAL RANKINGS REPORT
TOP MARKETS TOP NEWSPAPER ADULT READERSHIP TARGET READERSHIP
LOS ANGELES, CA LOS ANGELES TIMES
3,099,600
1,344,400
NEW YORK, NY NEW YORK DAILY NEWS
3,424,000
835,200
SAN FRANCISCO, CA SAN FRANCISCO CHRONICLE
1,406,700
323,600
CHICAGO, IL CHICAGO TRIBUNE
2,367,100
502,400
MIAMI - FT. LAUDERDALE, FL THE FLYER
1,117,500
342,700
PHILADELPHIA, PA PHILADELPHIA INQUIRER
1,288,700
317,100
WASHINGTON, DC WASHINGTON POST
2,227,800
498,900
TAMPA - ST. PETERSBURG, FL TAMPA TIMES
873,300
349,200
DALLAS - FT. WORTH, TX DALLAS MORNING NEWS
1,357,500
309,700
HOUSTON - GALVESTON, TX CHRONICLE
1,609,200
409,500

NATIONAL REPORT - INDEXED
TOP MARKETS TOP NEWSPAPER ADULT READERSHIP TARGET READERSHIP
ORLANDO, FL SENTINEL
604,800
330,800
TAMPA - ST. PETERSBURG, FL TAMPA TIMES
873300
349,200
MELBOURNE-TITUSVILLE-COCOA, FL FLORIDA TODAY
213,200
89,200
LOS ANGELES, CA LOS ANGELES TIMES
3,099,600
1,344,400
JACKSONVILLE, FL TIMES-UNION
461,100
158,200
SAN DIEGO, CA EXPRESS NEWS
696,500
161,800
DAYTONA BEACH, FL NEWS-JOURNAL
231,500
77,600
MIAMI - FT. LAUDERDALE, FL THE FLYER
1,117,500
342,700
FORT MYERS, FL NEWS PRESS
220,600
63,900
NORFOLK - VIRGINIA BEACH, VA VIRGINIA PILOT
477,100
163,200