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Senior PR execs can be forgiven for thinking that, perhaps, they should have majored in engineering (rather than, say, journalism or English Lit), what with the relentless wave of new technologies (RSS, podcasting, etc.) they… Continued

COMPANY: LexisNexis TIMEFRAME: April 2005-ongoing Like any senior PR executive worth his or her salt, Steve Edwards wants his staff to do more than just pitch stories. He wants to see some media hits, and… Continued

The most coveted audience for marketers may be the 18-to-34 age demographic, known for its hearty consumption habits and freewheeling buying power. Yet, statistics suggest that PR professionals should refocus their courting efforts to the… Continued

By Richard Levick A waggish colleague recently quipped “the 99% of American corporate CEOs who are guilty of something have cast a very unfair light on the 1% who are not.” I recalled this bit… Continued

Consumers are getting in the habit of rewarding good corporate citizens. The recently released executive summary of the 2004 Cone Corporate Citizenship Study shows an overall 30% increase since 1993 in the percentage of Americans… Continued

In 2003, Andrea Johnston was serving as VP of corporate communications at drug-development company aaiPharma (Wilmington, N.C.). She needed someone to help develop press releases, to manage media relations and to release clinical news, among… Continued

By Wendy Watkins, VP/Corporate Communications, Delaware North Companies Corporate Web sites offer the best snapshot of your organization, especially if your newsroom is optimized. In many cases, it’s the reason visitors stay on your site… Continued

About two years ago, travel reporters from both the New York Times and the Wall Street Journal were interested in doing stories on the latest activities at Yosemite National Park, and they were eager to… Continued

Faced with tighter budgets and fewer resources than their corporate/agency counterparts, PR managers at nonprofit organizations are scrambling to find unique and affordable ways to get their messages out. How can they do well by… Continued

By Jeffrey Sandman and Fred Bratman Filmmaker Michael Moore (“Roger & Me,” “Bowling for Columbine”) is not wasting any time leveraging his box-office success with “Fahrenheit 9/11,” and he already is busy making a “docudrama”… Continued