Do you bemoan the blogosphere and think it’s a passing fad? Or are you of the mind that blogs are now simply part of the media landscape and need to be addressed accordingly? A new… Continued
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PR News Report Cards: NASA Is Safe At Home While MLB Strikes Out
August 17th, 2005 by PRNEWSBy Katie Paine When my house burned down a few years ago, there was very little left in the wreckage. But what there was, we pulled out and cleaned up. Among these surviving treasures was… Continued
In Staging Responses To Crises, Complacency Plays A Big Role
August 17th, 2005 by PRNEWSAbout a week before the historic meeting (in 2002) of American archbishops in Rome to discuss the worsening Catholic Church sex scandal, PR specialist Richard Levick was contacted by an Order of the Church (Editor’s… Continued
Small Shops = Big PR Potential
August 17th, 2005 by PRNEWSTo answer the age-old question of quality versus quantity, size does matter when it comes to in-house communications for small (fewer than 20 employees) organizations. “Thinking Big, Staying Small,” a recent study conducted by the… Continued
Are PR Pros From Venus And Scholars From Mars?
August 17th, 2005 by PRNEWS(‘The Science Behind The Art’ exclusive to PR News from the Institute for Public Relations) The question in the headline might be answered, “maybe so,” at least when it comes to each other’s views of… Continued
Media Metrics
August 17th, 2005 by PRNEWSCurrent newsstand trends favor celebrity-soaked titles a la In Touch, People, Star and US Weekly, while the traditional (read: mainstream) enterprise magazines like BusinessWeek and Fortune continue to suffer from softness in their advertising markets.… Continued
Big Names, Little Kids Get Nike Partnership Up And Running
August 10th, 2005 by PRNEWSCOMPANY: Nike TIMEFRAME: March-May 2005 How does a major corporation pull off a community-relations win? It’s easier than you think. Here’s how sportswear giant Nike did it: It wrote a large check, it signed a… Continued
The Corner Office: Starting Later Rather Than Sooner
August 10th, 2005 by PRNEWSIt may not enough time for most new managers to get in a few extra days at the beach, but the period between the “you’re hired” telephone-call phase and Day One on the job is… Continued
Is The Road To ROI Paved With Pay-For-Placement PR?
August 10th, 2005 by PRNEWSBy Richard Virgilio During the past few years, pay-for-placement PR has been gaining traction. Some newly launched agencies, in fact, are built exclusively around this model, and they are racking up some respectable clients. So… Continued